Great piece by Jeff Welch in Ad Age entitled Authenticity -- Whatever That Means -- Is Our Only Hope. Here's a snippet:
The best brands (and countries) today have street cred -- some kind of soul rooted in something real and authentic. But cred doesn't come without a thorough understanding of the nuance of the true believer. Because whatever the field, true believers are the ones that define its authenticity.
Believe it.
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