Business books are funny things. Most are founded in a good idea, but then that idea gets re-told in marginally different ways an average of four times per chapter for an average of thirteen chapters per book. That said, I've "read" (okay, perused) three really good books on the changing social, marketing and communications landscapes over the past few weeks.

All Marketers are Liars, by Seth Godin.

Here Comes Everybody, by Clay Shirky

Groundswell, by Charlene Li and Josh Bernoff

This brings the total number of books published on the subject since The Cluetrain Manifesto foretold our destiny in 1999 to 3,983 (or thereabouts). Let's face it, the world doesn't need any more books on social media, social marketing, social technologies and their collective impact on the communications landscape, etc.

Seriously, if you don't buy into what the authors of these books (and this blog and many more like it) are saying after reading them... if you don't buy into the need to change what you're doing and how you're doing it, and fast, my advice to you is simple: save a tree or two and don't buy any more books. You won't find better storytellers than those referenced above, and you won't find more compelling stories than those they tell.

You might however, think about that next career.