Pic: public domain, wikimedia

What has changed when the baby monitor entered our lifes?

Kids know from day one that they just need to cry - and mummy or daddy is coming.

This definitely changed communications, don't you think? Before the baby monitor you had to get up, get out of your bed, find your way to your door and the way to your parents' bedroom. It was quite a long time until you got your answer. Maybe like today when you write an e-mail to any given company.

But if you have been arisen with a baby monitor, this is not fast enough anymore. Like Don Tapscott said: "Email is a former technology good for sending a thank you letter to your friend's parents." The Baby Monitor Principle means that now the audience expects you either to answer instantly - or have your answers online to pull them from your database.

And The Baby Monitor Principle is not only something for young people. Lots of us that moved into the so called web 2.0 some years ago have already the same habit: If I wanna know something, I wanna know it now. And if you can't deliver now, I will go to someone else who can. Good bye. I'll never come back.

Sometimes my attendees are scared. Sometimes they think I am mad. And some even react like the ostrich. But most of them change their mindset. Because - not surprisingly - all of them know some kids.

It's not about technology. It's not about the web. It's about culture. And about instant conversations. Technology just helps us to find solutions.