My new gig in Edelman Digital is Digital-Culture Evangelist. If it isn't crystal clear what I'm doing, it is an internal communications position focused on helping take every PR professional at Edelman another step forward in their digital life. It's very exciting to come to work every day and be focused on culture change.

Last week I went to a seminar of The Conference Board to network with other people doing internal communications and learn from companies that are doing great work in internal comms. It was a very diverse group of people including companies from the tech sector to education to dot com to manufacturing.

Hands down, my favorite presentation was by TJ Larkin and the biggest take away was the benefit of communicating uncertainty. Larkin has worked with a number of major corporations through mergers, outsourcing and downsizing. In his work, he advocates talking to employees along the way about what might happen.

While he spoke about it in terms of major changes, I've been seeing implications for small changes. If you talk to your employees along the way, by the time a decision is made it is more likely they will be on board.

Here's how an imaginary change could be managed by communicating options along the way.

1. Hey there, we're thinking about changing the way we do internal communications. We'll either stick to memos, start using internal wikis and blogs or maybe we'll just text message everything.

A. You know, I like texting, but I'm not sure it's the best way to keep me up to date. Blogs sounds cool, thanks for letting me know.

2. It's been about a month since we talked, but I wanted to let you know we've taken texting off the table for regular communication. We might use it for emergencies, though. Blogs are looking stronger and it seems like some people still like paper.

B. Oh, that's starting to make sense, but it might be nice to opt-out of paper if we can get it another way.

3. Company announces new plan to employees and employees are comfortable with the outcome.

After a few months of steering committee meetings and communication by walking around, the company could announce a new internal communications plan. Because the stake-holders were a part of the journey, they'll buy into the result. It also helps manage the rumor mill. With a constant supply of information, even uncertain information, people know what is really going on in the company and won't need to let their imaginations run wild.

Let's brainstorm. What are ways you can use digital tools to communicate uncertainty to an organization?