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April 2008 Archives
1
Apr
The collective power and influence of the Chinese netizenry is an endless source of fascination for me. Without many avenues for collective action in offline life, Chinese often turn to digital platforms (Internet, mobile, etc.) to drive outcomes regarding everything...
1
Apr
Hi everyone. This is my first time on this blog and posting here is a great challenge for me. How to live up to the best bloggers in the world like Steve Rubel, Phil Gomes and Leah Jones?? So for my debut I decided to share some links and interesting things from Brazil.
1
Apr
It's that time of year again, when blogs, boards, aggregators and feeds fill up with wild claims of
inventions,
acquisitions,
resignations,
lawsuits, or worse (
housecleaning anyone?). But for my money,
YouTube got it right. And while I sometimes feel I was the last to learn about the internet greatness that is Rick Astley, I'm delighted to see thousands (?) of people being introduced to him for the very first time. So careful surfing today.
3
Apr
Bravo to
Robert French, who launched
PROpenMic — a Ning-based network for students and educators.
In just a few days, well over 130 members have signed up. It will be exciting to see this grow over time.
4
Apr
My new gig in Edelman Digital is Digital-Culture Evangelist. If it isn't crystal clear what I'm doing, it is an internal communications position focused on helping take every PR professional at Edelman another step forward in their digital life. It's very exciting to come to work every day and be focused on culture change.
7
Apr
Ah, the British press. I love it. Truly, I do.
Editors are clever. The news is never dull. And best of all, no editor ever lets a story get in the way of a great headline.
Take today's Telegraph.
The headline blares on the top of page 15: "Web in danger of collapse as video demand soars."
9
Apr
Great piece by Jeff Welch in Ad Age entitled
Authenticity -- Whatever That Means -- Is Our Only Hope. Here's a snippet:
9
Apr
I am absolutely thrilled to announce that we’ve just acquired
Spook Media, a top London-based digital agency with expertise in Web strategy, design and production, search, online marketing, mobile communications and content development. Their clients include Seiko, British Motor Show, ExCel Exhibition Centre and Fashion Targets Breast Cancer, among others.
10
Apr
Although still too new among most local Chinese netizens to be considered a mainstream digital communications tool,
Twitter /
Fanfou /
Jiwai (140-character-restricted micro-blogging platforms) are becoming increasingly popular in China.
10
Apr
I have written in the past here that most online communities
don't have staying power. The pace of change online is incredible and someone eventually builds a better mousetrap that attracts all the mice.
Twitter is the latest darling. With its technical difficulties and the initial novelty behind it, Twitter's growth once again appears to be
on the upswing. It seems like the site could have staying power for at least a few years. But now a crack may be forming in the wall.
14
Apr
This weekend at the Forbes Online Brand Leadership Forum I had the opportunity to once again hear the entertaining
Jeffrey Cole speak. Cole, who heads the USC Annenberg
Center for the Digital Future, offered his view of where media is heading.
14
Apr
One of the units I teach within the online community immersion curriculum here at Edelman is something I call "Digital Storytelling".
While writing continues to be the standard UI of our profession, we're quite past the point when the average professional communicator — rather than a specialist or resident nerd — needs to know the basics of audio/video production.
14
Apr
The Randwick City Council in Sydney has replaced 78,000 old garbage bins with new RFID enabled bins, in an effort to track bin weight and recycling use among residents in the suburb. Local residents are concerned about privacy, while the...
15
Apr
I bet it wouldn't surprise most of the readers of this blog to learn that they were working 31 hour days. You'll all be glad to know that
the Sunday Times confirmed it this weekend.
15
Apr
For those of us in the US, today is the closest thing we have to an anti-holiday. April 15th marks the deadline to file our federal tax returns. Over the past couple days, I noticed an increasing trend on Twitter as friends and colleagues started wrestling with forms, calculations, and processing the government's pound of flesh.
Now, granted, my Twitter network is miniscule (and private) next to, say,
Mr. Rubel's - so my only opportunity to use Twitter as a large-scale, real-time, focus group is Tweetscan. So what does the Twitterverse think of Tax Day?
It's good for a laugh, if not entirely safe for work. That said, if I were building a web campaign for tax reform, limited government, or anything related - I might just start with Tweetscan.
15
Apr
He was surfing the web and he saw a picture of
Gisele Bündchen. What if people could buy what they see online? That’s how Marco Gomes created the
boo-box, a free e-commerce/advertising tool for bloggers. It is affiliated with
Amazon and
eBay, as well as local companies
Submarino,
Mercado Livre,
JáCotei and
BuscaPé.
18
Apr
My path to Edelman wasn't typical, not that I'm sure anyone has a typical career path anymore. My degree is in Chemistry, my jobs after college included
university housing,
study abroad administration,
non-profits in
Colorado, and my final job before Edelman was managing a small ice cream parlor.
18
Apr
Well, I'm not sure from whom I borrowed this or if it was originally my own idea - but in my workshops with clients and colleagues I always use the term The Baby Monitor Principle, when it comes to the culture of communications in this new age. And I like it, because it is simple, easy to get and to remember - and everyone immediately knows what I want to say.
At least everyone who has been raising kids the last 20 years...
22
Apr
For most, I suspect the phrase "online community" (which includes social networking) conjures up images of a certain category of web sites, such as Twitter, Facebook or MySpace (an Edelman client). However, that's changing. Community,
as Forrester's Charlene Li puts it, is like air. It is becoming ubiquitous and part of lots of sites.
22
Apr
The question is who is in a better position to service the largest shift in how brands communicate? Traditional Advertising or the Entertainment and Media industries. The convergence of the internet and traditional TV, social networking, blogs, vlogs, widgets &...
23
Apr
I got a call from the University of Missouri Journalism School, my alma mater, reminding me of the 100th anniversary celebration this year. Founded in 1908, Missouri was the world’s first journalism school and is still regarded as one of...
24
Apr
According to
a new report from the
European Commission, only 51 percent of Europeans use the Internet at least once a week. (HT:
Times of London)But of those that do, nearly 80 percent utilize broadband connections. For comparison, consider that
72 percent of Americans say they used the Internet "yesterday" while more than
50 percent of American households (or 69 percent of Internet users) now connect via broadband.
25
Apr
The first line of questioning after I deliver a presentation on the changing communications landscape typically goes something like this: We’re not set up to operate like this. How do I get started? How do I get “Legal” to...
27
Apr
If you follow me on Twitter, you're well aware that I personally lay the blame for a lot of what's going on in the economy and on Wall Street on insatiable greed... I need / give me more, now, faster......
28
Apr
The Observer and
the Telegraph reported on Sunday that the UK's most famous court, the Old Bailey, has
put online 250 years worth of trial transcripts dating to 1674.
Aside from being a boon to historians and crime buffs, the move confirms that it won't be long until the world's data is all online, indexable, and searchable.
What's the status of your data?
HT:
Neville Hobson
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