Our USP / point-of-difference at Edelman Digital can be summed up in two words: Authentic Communications. Frankly, getting to those two words was the easy part; delivering on that promise is anything but. That said, it is what we will strive to acheive for every client, every day.
To help guide us along the way, we've crafted a set of principles, which I humbly submit to the community for comment and improvement.
At Edelman Digital, we strive to create Authentic Communications that are:
True… to each client’s personality, spirit and values.
Transparent… from every conceivable angle, 100% of the time.
Straightforward… free of unnecessary hyperbole.
Fluid… because conversations happen, and relationships evolve over time
Respectful… of individuals, institutions and the venues in which we operate
Inspiring… to us, to our clients and their stakeholders
Personal… perceived as relevant to and customize-able by individual stakeholders
Sociable… designed for easy sharing by and amongst the community
Trustworthy… credible to advocates and detractors alike
Win-Win… creating measurable value for all parties
I know that this list is neither complete nor perfect, but it is a very important stake in the ground for us. Rest assured, these principles will shape everything we do.
Please let me know what you think.
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Comments (6)
Awesome. T.T.S.F.R.I.P.S.T.W
I hope to be a part of it and help out. This blog looks cool. I'm going to have to check it out more often
Posted by Nick Schmidt | March 4, 2008 9:06 PM
Posted on March 4, 2008 21:06
Bravo.
These principles will soon be applied across the marketing mix.
Open dialog is much easier to facilitate in this new emerging medium but is now a mandatory driver of all consumer touch points.
The need is as new as 2.0 and as old as the rural community general store.
Posted by Brad Weir | March 5, 2008 1:01 PM
Posted on March 5, 2008 13:01
Brad --
It's been a long time since your Rockbill / my Pepsi days. Hope you're doing well.
Thx for the comment on this. Love to connect to chat about it / catch up.
Ping me any time: rick.murray@edelman.com
Cheers,
Rick
Posted by Rick Murray | March 5, 2008 6:06 PM
Posted on March 5, 2008 18:06
Hey Nick --
Thanks for the post. Love to hear your thoughts on the principles. Drop them off here, or ping me anytime: rick.murray@edelman.com
Cheers,
Rick
Posted by Rick Murray | March 5, 2008 6:12 PM
Posted on March 5, 2008 18:12
Rick...really like what you are doing here! I also think grounding your work around the principle of "authenticity" is spot-on! I hope others are listening. - Pete
Posted by Pete Blackshaw | March 8, 2008 6:50 AM
Posted on March 8, 2008 06:50
Hello my friends :)
;)
Posted by BesLimamire | May 13, 2008 10:55 PM
Posted on May 13, 2008 22:55