We love plans – business plans, marketing plans, PR plans, and meetings to talk about the plans and the need for more planning. Plans, however, are about the possible.
What’s wrong with that? Well consider that almost everything we take for granted about the Internet today was thought to be impossible 20 years ago. Yet when we encounter a new idea or concept, our first reaction is typically “we can’t do it – that’s impossible.” Or my favorite: “where are the metrics?”
Plans are about the possible, but that’s not where innovation lies. Innovation begins with the impossible, with the freedom that comes from focusing on consumer needs instead of business goals.
Innovation begins with the impossible. Social media is an innovation engine. Who would’ve thought?
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Comments (1)
People who get the first reaction “we can’t do it – that’s impossible", would be well-advised to note that even impossible is spelled as "I'm possible".
I fully agree with you that innovation begins with the freedom that comes from focusing on consumer needs instead of (only) business goals. Yet we also must emphasise on the need for delicate balance between the freedom of creativity and its relevance to the ultimate business outcome.
A teacher once taught us, "To be able to fly, you must be rooted..."
The Edelman Digital Blog is innovation, and true thought leadership. Here's wishing this unique platform holds on to its tenets of authentic communications, transparency and mutual respect, while enriching the community with livewire examples!
Posted by Puneet Khunger | March 10, 2008 12:27 PM
Posted on March 10, 2008 12:27