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Replace White Noise With Respect

bullhorn
May 7, 2012

Posted by Trevor Young

Edelman Digital, Melbourne

Follow on Twitter @trevoryoung

This post was originally published on LeadingCompany, a blog covering how Australia’s top leaders are changing the marketing landscape.

One of the most pressing needs for companies today is not so much getting customers to shell out their hard-earned for products or services, it’s to get people to care enough so they’ll take notice of you, recommend your brand and share your content with their friends. Oh, and if they like you, buy your stuff.

The emergence of social media as a disruptive force in business has been in play now for several years. One of its by-produc…

Welcome to the Content Marketing Revolution

keyboard
April 11, 2012

Posted by Trevor Young

Edelman Digital, Melbourne

Follow on Twitter @trevoryoung

This post was originally published on LeadingCompany, a blog covering how Australia’s top leaders are changing the marketing landscape.

While corporate gets hung up on the tactical aspects of social networking sites such as Facebook and Twitter, the real action is bubbling beneath the surface.

For many it’s not as sexy as the social technology platforms we hear about and see in the media every day but it’s equally powerful. Indeed, it’s the ‘secret sauce’ – the fuel that keeps the social web cranking along at breakneck speed.

…

12 Social Media Trends Australian Companies Should Look Out For This Year

Picture1
February 1, 2012

Posted by Trevor Young

Edelman Digital, Melbourne

Follow on Twitter @trevoryoung

This post was originally published on Trevor Young’s blog PR Warrior.

For companies and organisations already reeling from a year in which Australian consumers embraced the social web in massive numbers and with greater levels of intensity, 2012 promises more of the same but with some potential break-out trends.

So how should marketers approach 2012?

What should the leadership teams of large organisations be looking for in terms of building and protecting their corporate reputation in a hyper-connected world?

Below is a snapshot from a detailed paper I’ve written …

Brands Covet Influencers With Klout

klout logo
November 14, 2011

Posted by Trevor Young

Edelman Digital, Melbourne

Follow on Twitter @trevoryoung

Originally posted on PR Warrior.

It was only a matter of time before Klout was discovered by the marketing industry for its power in being able to identify true influencers in key consumer categories.

Welcome to the world of Klout Perks

The video report below by Wall Street Journal online is compelling viewing for anyone interested in ‘what’s next’ in terms of marketing and communications – marketers, advertising agencies, PR people will all see huge opportunities in this new development.

Variety of tools

While I know many in the PR industry are already reaching o…

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