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Quora for PR and Marketing Pros

February 10, 2011
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Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s blog.

Quora is a screaming new service that has exploded with the social media insiders, reporters and tech crowd. The site’s About describes itself as a “continually improving collection of questions and answers” created by everyone. The site has set itself apart in three ways, first written about by Louis Gray, in its community, interface (technology), and relevancy. This killer combination has top-tech journalists, bloggers and insiders spending hours posing and answering meaningful questions. For PR and marketing people…

What is the Value of a Brand Advocate?

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August 18, 2010
reddit

Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s blog.

How much is an enthusiastic advocate of your brand worth to you? It turns out that it is 5X their lifetime value to you. For example, if they spend $500 buying dinner at your restaurant over a few years, then you can estimate their value at $2,500 according to a recent white paper from Zuberance. A simple definition of this powerful consumer is someone who is willing to recommend your brand their friends or advocate on your behalf.

I’ve found these people difficult to find, but once they are found they are even more difficult to …

Check-In Or Watch Your Reputation Check-Out

May 18, 2010
reddit

Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s Blog.

Guide to location-based services, such as Foursquare and Gowalla, for PR and marketing professionals.

I checked in on Foursquare as I arrived at a networking event the other day and I was greeted with a free drink if I showed my phone to the bartender. My excitement grew when Foursquare notified me that the restaurant across the street had a two-for-one dinner deal. I grabbed some colleagues to go with me. When we finished, I noticed that the bar across the street offered a free appetizer. So, we trouped across t…

Social Media Is Not A Campaign: It's Your Customer

May 10, 2010
reddit

Posted by Travis Murdock

Edelman, Silicon Valley

Follow on Twitter @travismurdock

Originally posted on Travis Murdock’s Blog.

Social media really isn’t media in the way we typically use the word today in public relations and marketing. Social media are your friends, your colleagues and your customers. Instead of a newspaper where you can place an ad to reach an audience, social media pushes right into their lives. For all practical purposes, it is a direct tie to your friends and customers. Because of its intimacy people have a higher expectation of etiquette and relevancy. Just like you can’t cold call a friend (or customer) and try to sell t…

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