When considering that more than half of Americans are now carrying a computer in his/her pocket, many technologists and marketers have blindly rushed to address mobility as it leads us to who-knows-where. So much of desktop behavior such as email and the web have followed us here, while incumbent text messaging and a newfound lust for apps is chewing away at the time spent on the device. Through all of this prescriptive technology, it is critical to respect and understand that liberation from the desktop carries with it disruptions from the offline world and traditional media. T…

As the world goes “wireless,” more Americans are turning to their mobile phones as the primary device used to communicate, shop and discover the world around them. I don’t know too many folks who would disagree that we have become dependent on mobile technology to make it through our day, traverse across town, searching for the love of life and lifestyle fulfillment. At the same time, I don’t know that I’ve ever sat in a room full of mobile “experts” who agree on the direction of growth trends and behavioral usage of smartphones and tablets.

Enter the good folks…