Innovation is the life blood of businesses large and small. Without the ability to innovate with new products and services, or adapt existing ones to suit changing markets, the business will simply stagnate.

So how is innovation enabled in the social business model? The Internet of course has been the catalyst for one the most potent forms of innovation – disruptive innovation – across a variety of industries. However, for businesses exploring how to integrate social practices and technologies, I don’t believe it is possible to actively make innovation happen. Instead y…