Lately I’ve been having a lot of conversations with clients about social commerce as an aspect of social business.
With social networking, and Facebook in particular, such a dominant activity online, it would seem like a logical next step for any brand with a well-established community. Yet recent stories of high profile brands shutting up shop on Facebook are bound to make businesses think carefully about whether or not it’s the right thing to do.
What Gets Customers Talking?
Social networks, by their very nature, exist to facilitate relationships between people. …
