Women represent almost half of the online population and the Internet is their favorite form of media. They spend almost the same amount of time online as men.

According to a recent study by Integrated Media Measurement Inc., women in their thirties have the highest simultaneous television/Internet usage at 23.3 minutes per day, more than double that of males in the same age group.

Women tend to penetrate deeper into areas where they have the greatest interest, like health, beauty,…