This post was originally published on Tamara Snyder’s blog Internal Monologue.

“What are the latest trends in employee engagement?” As a Chicago Northsider, I get that question as often as “when are the Cubs FINALLY going to win?”

I actually have an answer to the engagement question: Increasingly, our clients are asking how they can tap their own employees as ambassadors, either for the company, its brands, or both. It’s always nice when the facts support your opinions, and indeed, the 2012 Edelman Trust Barometer uncovered a dramatic increase in the credibility…