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Google Alerts for the Realtime Web

One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.

The good news is that both Google and Bing (Microsoft is an Edelman client) have recently added several powerful rea…

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It’s no secret that information is exploding, but just how much may shock you.

Americans consume 100,500 words a day, according to a study by the University of California at San Diego – and that doesn’t include any information at work.

What’s worse, as more content is digested digitally, we now scan and skim. Usability expert Jakob Nielsen found that on the average web page users read at most 28% of the words.

While both of these studies focus only on the US, the “Attention Crash” is a global problem – and it’s not going to get any better. This …

Study: 43% Of Online Americans Addicted To Social Networking

Originally posted on The Steve Rubel Stream.

Experian Simmons is out with a new package of stats that document the incredible growth of social networking in the US. (Experian is an Edelman client.) Here are some of the notable highlights…

First, some 66% of online Americans use social networking sites today, up from just 20% in 2007. This has been covered a lot before. However, what’s notable is that it’s an increasingly additive activity – 43% visit multiple times each day.

Second, social networking is largely synonymous with Facebook. This do…

Mind Map: Three Digital Trends For The New Decade

Originally posted on The Steve Rubel Stream.

Have you tried mind mapping? I am a mind mapping fanatic. I find that it really helps me think through challenges and develop innovative solutions. Chris Brogan too is a fan. He uses it to plot out his projects and ensure he’s on target.

I have been giving a talk recently on the three key trends that marketers will need to adapt to in the new decade: 1) the move from a a web of pages to a web of streams, 2) the challenge in becoming more digitally visible in an age of too much noise and 3) the need t…

Klout To Launch Facebird For Facebook

Originally posted on The Steve Rubel Stream.

Later today Klout, an influence tracking tool, is going to launch a new Facebook app called Facebird that helps you understand overlaps in influence between your Twitter and Facebook friends. Facebird will be live later today over on the Klout Labs site. The team gave me a preview yesterday, which you can watch above or over on YouTube.

The Situationally Aware Business

Originally posted on Forbes.

As I write this column it’s the morning after the long Memorial Day weekend and the web is brimming with activity. Google searches are spiking for Ted Koppel, who’s 40-year-old son was tragically found dead. Twitter, meanwhile, is abuzz over WGM – short for the primetime Korean reality show “We Got Married”. This is perhaps a direct reflection of the service’s growing global appeal. Finally, over on Facebook word is spreading of a scam featuring what’s deemed as a “hilarious video”. A CNN news story on the hoax currently has over …

Social Luxury Is Personal

Originally posted on Forbes.com.

Social networking started out as “things”–destination sites such as Facebook, Twitter and YouTube that we browsed through and used to connect with our friends, family and co-workers. Now, however, it is poised to become “everything.”

Just as water blankets the Earth’s surface area (and sustains life), social-networking technologies will soon cover 70% of the Web. This will breathe ubiquitous global social connectivity into once solitary experiences. The impact for luxury brands will be dramatic.

For decades, luxur…

Bill Gross, CEO, TweetUp, Idealab

Originally post on The Steve Rubel Stream.

Last week in LA I had a chance to visit Idealab, an incubator that pioneered pay-per-click advertising a decade ago. The purpose of my visit was to meet CEO Bill Gross and his team and to learn more about TweetUp, an innovative new service that, I believe, has a great shot of creating a demand-driven ad network around Twitter.

(Idealab, not TweetUp specifically, is an Edelman client.)

Unlike Twitter’s own ad platform, TweetUp will surface not only tweets but tweeters. What’s more, they will be integra…

Thoughts On Media Reforestation And Algorithmic Journalism

Originally posted on The Steve Rubel Stream.

Over a year ago, I published an essay on Media Reforestation. In a nutshell, it’s my belief that all tangible forms of media will be in sharp decline or extinct in just a few years. I followed that up this week with some more thoughts for the folks at WeMedia, which you can read in full or view as a PDF above.

Media Reforestation Part II: Algorithmic Journalism

It’s a quie…

The Case For Converging Your Personal/Professional Networks

Originally posted on The Steve Rubel Stream

Do you “cross the streams?” In other words, do you co-mingle your personal and professional social networks? This is a tough question to answer. In this essay (which is also my Adage column next week), I present the pro-side of the argument. I also opened up this discussion on Facebook.

As I travel the world, however, I am hearing distinct argument for keeping these separate. LinkedIn CEO Jeff Weiner and I discussed this yesterday. He (correctly) called me “an edge case.” So with this in mind, consider this Part…

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