The Clip Report Volume II: The Continental Content Divide

No single industry has embraced social and digital technologies like the press – and to their benefit too. This, however has created a stylistic split between news that’s crafted to find you vs that which you seek out.

This edition of The Clip Report, the second in a series on the future of media, further explores this widening “Continental Content Divide.” It is culled from briefings with dozens of leading media industry innovators and observers.

It is my contention that every public relations, content and digital strategist can learn a technique or two by studying the me…

All Content Business is Show Business

Forty years ago, as TV entered the mainstream, New York Jets quarterback Joe Namath revolutionized the world of professional sports with a simple, but prescient insight: football is not just a sport, it’s show business. Thus, the legend of “Broadway Joe” was born.

Namath’s genius was in recognizing that, in a TV-centric age, his ubiquitous presence in commercials and on late night talk shows would be equally important as his on-the-field performance in solidifying his iconic place in history. This arguably played an early role in the evolution of NFL football into a multi-bil…

Steve Rubel Shares Insights on the Future of Media

This post was originally published on the blog of Edelman Australia.

Edelman’s Executive Vice President for Global Strategy and Insights, Steve Rubel, has been touring Australia this week, presenting on everything from the future of journalism to tips and tricks on amplifying strategic communications and the hottest trends in social media.

For those of you who may have missed him, we thought we’d share some of the highlights to keep you in the loop…

Insights From Steve on the Future of Media

Snacking on Social Media Bytes

This post was originally published by the Melbourne-based Herald Sun, a highly circulated daily newspaper in Australia.

Increasingly, we are all becoming acutely aware of the food we eat – and we are changing our diets accordingly. Much the same, many of us are also thinking about how much petrol we consume. And this is influencing not only what kind of cars we buy, but how we drive them.

Now, some are saying we need to adopt a similar conscious approach to how we consume media.

The Information Diet

Clay Johnson is one such pundit. In his new book, The Inf…

Why Marketers Must Think in Verbs or Face Increasing Irrelevance

Originally posted on AdAge Digital.

Advertisers trade in adjectives and adverbs. Campaigns and creative executions are filled with them. However, with all content increasingly filtered through social networks, it’s what people do with advertising rather than what they say about it that will make all the difference this year. Guaranteed.

The change started last September when Facebook revealed that the ubiquitous “like” and “share” features will soon be joined by all kinds of verbs. Two of these — “read” and “listen” — are already live. Others are coming soon with the d…

The Clip Report: An eBook on the Future of Media

This post was originally published on Steve Rubel’s Tumblr, The Clip Report.

In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press – by cutting, pasting up and photocopying clippings. My fascination with the media never abated.

Today my role is to form insights into how the entire overlapped media landscape – the pros, social channels, and corporate content – is rapidly evolving and to help Edelman clients turn these learnings i…

Consumers Maybe Nonplussed Over Google+

Originally posted on Steve Rubel’s blog.

Google this week launched The Google+ project – an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is a brief POV of my initial impressions. In short, I believe that once it rolls out, consumers will be nonplussed over Google+.

At launch, Google+ includes three core features that are described in detail here:

Circles – an easy way to curate list of contacts based on contexts such as family, friends, coworkers, etc. and to facilitate more intimate sharing and connections with these circl…

How Much Traffic Does a Google Doodle Drive? The Data Says, A Ton

Originally posted on Steve Rubel’s blog.

The Google Doodle is – arguably – one of the biggest PR coups in the world. Not only does it include a prime placement on the single most popular landing page on Earth, but it also can drive a ton of traffic to sites that rank highly on the search term Google ties to it. Just how much traffic? How about 2M page views or more if your web page is the top result. Let’s take a closer look at the data.

Most Google Doodles are tied to holidays, historical events or iconic figures from history. Some are regional in nature, others are globa…

Are Likes Poised to Replace Links as the Web's Primary Signal?

Originally posted on Steve Rubel’s blog.

For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis calls “The Link Economy.” But maybe just maybe that economy could be peaking.

More recently it appears that an equally powerful network of signals has emerged just as certain kinds of links are bei…

Attentionomics: Captivating Attention in the Age of Content Decay

Originally posted on Steve Rubel’s blog.

This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck below and on Slideshare.

The essence of this deck is that attention is linked with economic value creation. However, with infinite content options (space) yet finite attention (time) and personalized social algorithms curating it all for us, it’s going to be increasingly challenging to stand out.

Let’s consider Twitter, for example. They are seeing a staggering 110 million tweets per da…

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