Originally posted on AdAge Digital.
Advertisers trade in adjectives and adverbs. Campaigns and creative executions are filled with them. However, with all content increasingly filtered through social networks, it’s what people do with advertising rather than what they say about it that will make all the difference this year. Guaranteed.
The change started last September when Facebook…
This post was originally published on Steve Rubel’s Tumblr, The Clip Report.
In the early 1990s when I began my career in PR there were clip reports. These were physical books that contained press clips. It seems downright archaic now but that’s how I learned about the press – by cutting, pasting up and photocopying clippings. My fascination with the media never abated.
Today my role is to form insights into how the entire overlapped media landscape – the pros, social channels, and corporate content…
Originally posted on Steve Rubel’s blog.
Google this week launched The Google+ project – an ambitious new product that aims to take on Facebook. Now that I have had a preview, below is…
Originally posted on Steve Rubel’s blog.
The Google Doodle is – arguably – one of the biggest PR coups in the world. Not only does it include a prime placement on the single most popular landing page on Earth, but it also can drive a ton of traffic to sites that rank highly on the search term Google ties to it. Just how much traffic? How about 2M page views or more if your web…
Originally posted on Steve Rubel’s blog.
For years the mighty hypertext link has served as the web’s traffic signal network. Links guide where our clicks, attention and, therefore, money flows. It has given rise to multi-billion-dollar businesses and even entire industries. As the blockbuster AOL/HuffingtonPost deal shows, we truly do live in what Jeff Jarvis…
Originally posted on Steve Rubel’s blog.
This posts covers a new Edelman Digital Insights package we’re releasing today on “Attentionomics.” You can find the deck below and on Slideshare.
The…
One of the most interesting parts of my job is working with David Armano each January to curate what the firm sees as the key trends that we think our clients and teams need to think about in the year ahead. This is the second time David and I collaborated on this effort.
For this year’s installment, we identified eleven trends. The first five are mine and the remaining six are David’s. If there’s a common theme that runs through it all it’s that there will increasingly…
Originally posted on Advertising Age.
All of the social media hype has, to some degree, diverted attention from the bigger storyline to emerge over the last few years – the meteoric rise of long-form, streaming video viewing.
Unlike Twitter and YouTube, which propelled ordinary geeks and moms to cult-like status, the Hollywood content community here has been the runaway winner….
One of the more profound shifts over the last five years is the transformation of the Internet from a web of connected static pages to an avalanche of real-time communication streams. According to Google CEO Eric Schmidt, every two days we fill the web with enough new data to equal all the information created between the dawn of civilization and 2003. Therefore, it’s becoming critical that communicators monitor the entire web – and do so in real-time.
The good news is that both Google and Bing…
It’s no secret that information is exploding, but just how much may shock you.
Americans consume 100,500 words a day, according to a study by the University of California at San Diego – and that doesn’t include any information at work.
What’s worse, as more content is digested digitally, we now scan and skim. Usability expert Jakob Nielsen found that on the average web page users read…
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