Hosted in partnership with McCarthy Tétrault, a leading Canadian law firm and Edelman client, Edelman’s second Social Media Summit is taking place on November 2nd, 2010 in Toronto. Building on the success of the first Social Media Summit hosted in Montreal earlier this year in May, this edition asks the questions: How should companies and brands work together to enter the social media world? Who needs to be involved and what needs to be organized in order to make that jump to the next level?

Often times there are missing gaps between different departments within…