Originally posted on the Edelman Australia blog.

Firstly the disclaimer –LinkedIn is an Edelman client. The purpose of this post is to share opportunities for PR folks to leverage LinkedIn and make the most of the professional network.

When I speak with people, I learn that they are mainly using LinkedIn to connect and network with their contacts but there are more ways you can harness LinkedIn such as building your profile, gaining valuable industry insights that can make you look sharp in front of your clients or getting access to industry experts/third-party commenta…