Originally posted on Wilder Voices.

When it comes to figuring a company’s social architecture around social — where a social media team should reside in a company, there are several options, such as:

Centralize approach – One team manages all social media activities

Decentralized / Silo’d – Each BU owns their own Social Media P&L

Coordinated – One social media team tries to make sure everyone is aligned, but has no accountability

Hub and Spoke model Centralized…