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Google+ Hangouts

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May 21, 2012
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

This post was originally published on Richard Edelman’s blog, 6 A.M.

This week I met with Bradley Horowitz, who is now in charge of Google+, in addition to his work on Google News and other brands. Google+ is trying to differentiate on the basis of integrating social with search. As noted in a recent Fast Company article, Google+ allows you to share privately.

I was impressed by Google+ Hangouts as a public relations innovation. Horowitz sent a note to his circle (a huge number of pals) and within a minute, had organized a discussion with seven people spanning from Austral…

The Big 6-0: A Word from Richard Edelman

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May 4, 2012
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

The following is an excerpt from The Big 6-0, a post from Richard Edelman on his blog, 6A.M. The post discusses plans for the upcoming 60th Anniversary of Edelman and the Edel-alumni group on Facebook. Please visit Richard’s post for more coverage.

While it seems like only yesterday we were celebrating our 50th anniversary, we are already knee deep in planning events for our 60th this October.

In addition to a terrific, company-wide pro bono effort focused on alleviating hunger and poverty, a special dinner in…

Global Agency of the Year

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September 30, 2011
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Last night in Sintra, Portugal, the Holmes Report named Edelman its first Global Agency of the Year. On behalf of my 4,000 colleagues around the world, I want to express my deep appreciation to our clients, whose trust in the firm allows us to innovate and operate with confidence every day.

Here is the story behind this award and our success.

1 ) My parents, Dan and Ruth Edelman, are founders and entrepreneurs in the true sense of the word. They could have chosen to take the big bucks by selling out to one of the holding companies. Instead, they chose to maintain the compa…

Trust Transformed: Results of the 2011 Edelman Trust Barometer

January 25, 2011
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on Richard Edelman’s 6 A.M. blog.

Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our latest 23-country Edelman Trust Barometer study. The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 — from oil spills to product recalls affecting the leading enterprises in five sectors to the near-bankruptcy of five nations in the EU. The result is an even more profound shift in …

The Social Network and the Purpose of Higher Education

October 13, 2010
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on Richard Edelman’s blog.

Like many of you, I was transfixed by the movie, The Social Network. This is the period piece for the decade, in much the same way as the movie Wall Street captured the sensibility of the late 80s. The ability to create an enterprise from your college dormitory, that transforms social interaction while generating huge financial returns, is the ambition that motivates this generation. The monomania reminiscent of Captain Ahab in Moby Dick is present in Mark Zuckerberg; the same intensity that yields successful entrepreneurs….

Media Strikes Back

August 19, 2010
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on 6 A.M.

At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah Bloom, CEO and editor in chief of Breaking Media; Mark Lukasiewicz, VP of NBC Digital Media; Mike Oreskes, senior managing editor of the Associated Press; David Carey who has just joined Hearst…

Reshaping The Media

June 16, 2010
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Posted by Richard Edelman

Edelman, New York

Follow on Twitter @richardwedelman

Originally posted on 6 A.M.

We had a Media Future panel at the Edelman Global Leadership meeting this week. Two of the participants, Jonathan Miller of Newscorp and Chrystia Freeland of Thomson Reuters, had particularly acute observations about the way forward for their industry. So did Matthew Bishop, who addressed our team on Wednesday evening.

Evolution of Three Segments—Miller and Freeland agree that mainstream media must have a dual revenue stream from advertising and subscription in order to thrive. As the MSM segment begins to charge for content,…

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