Last night in Sintra, Portugal, the Holmes Report named Edelman its first Global Agency of the Year. On behalf of my 4,000 colleagues around the world, I want to express my deep appreciation to our clients, whose trust in the firm allows us to innovate and operate with confidence every day.
Here is the story behind this award and our success.
1 ) My parents,…
Originally posted on Richard Edelman’s 6 A.M. blog.
Tomorrow morning, I will be on stage at the Belvedere Hotel in Davos, releasing the results of our latest 23-country Edelman Trust Barometer study. The lead of the story must be that trust is transformed. In the wake of the financial market meltdown at the end of 2008, we have gone through a series of corporate crises during 2010 — from oil spills to product recalls affecting…
Originally posted on Richard Edelman’s blog.
Like many of you, I was transfixed by the movie, The Social Network. This is the period piece for the decade, in much the same way as the movie Wall Street captured the sensibility of the late 80s. The ability to create an enterprise from your college dormitory, that transforms social interaction while generating huge financial returns, is the ambition that…
Originally posted on 6 A.M.
At Edelman’s fourth Annual New Media Academic Summit, we convened a superb group of senior media executives who offered insights into the future of the sector. They included Raju Narisetti, managing editor of the Washington Post; Greg Coleman, president of Huffington Post; Gerard Baker, deputy editor in chief of the Wall Street Journal; Jonah…
Originally posted on 6 A.M.
This week I spoke at Edelman’s fourth New Media Academic Summit, jointly hosted by New York University and Syracuse University, attended by more than 100 professors from 10 countries. My bold assertion is that there is a Third Way for companies to communicate, beyond paid and earned media, by embracing Public Engagement.
Today, there is a dispersion…
Originally posted on 6 A.M.
We had a Media Future panel at the Edelman Global Leadership meeting this week. Two of the participants, Jonathan Miller of Newscorp and Chrystia Freeland of Thomson Reuters, had particularly acute observations about the way forward for their industry. So did Matthew Bishop, who addressed our team on Wednesday evening.
Evolution of Three Segments—Miller and Freeland agree that mainstream media must have a dual revenue stream…
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