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Sentiment VS Message In Social Media – Which Do You Value More?

May 14, 2010

Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

Originally posted on PR Breakfast Club.

Recently I fell into a discussion about specific social media metrics (isn’t that so not like me?) and the concept of sentiment analysis was brought up. There have already been many discussions about the usefulness (or lack thereof) of automated sentiment analysis tools, and I won’t bore you with yet another discussion of whether automated sentiment is worth your while.

What I think is a more valid question: is the sentiment or the message more important to social media measurement?

I won’t pretend to …

Metrics And Analytics Tools

April 29, 2010

Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

Disclosure: The tools below are resources we have come across lately and are exploring.

Last week Suzanne shared a few tools to help you find new folks to follow on Twitter to kick-off a new focus on tools and resources for online engagement. I wanted to continue this trend by introducing you to a few blog analytics tools!

Before we dive in, it’s important to note that you should have an idea of how you will measure blogging success and what metrics you will use to measure it. For example, if your idea of success is the number of subscribers you have, then yo…

PR Measurement: From Mainstream To Social Media

April 6, 2010

Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

Hey y’all! I am currently an assistant account executive at Edelman Digital, and I joined the team in November after working as an intern with Edelman’s research arm for six months. Last week, I had the opportunity to attend the PR News PR Measurement Conference in Washington, D.C. It was my first conference, and boy, what a way to begin! I learned a lot about the PR industry and how measurement is currently being integrated across different disciplines. It was surprising to me that there were so many professionals in attendance who admitted to not measuring their …

Friday Five: Realities Of PR Measurement

February 26, 2010

Posted by Rebecca Denison

Edelman Digital, Chicago

Follow on Twitter @rebeccadenison

In recent years, there has been an increased emphasis placed on measurement and accountability in the PR industry. As we strive to prove the value of our work, we must realize that measurement is a complex undertaking. There are open traps laid out that can make programs and campaigns appear to be more successful than they really are and, conversely, we often leave PR successes unreported.

Take the Bad with the Good

The most important thing to consider when diving in is to understand that not all of the results will be pretty. It’s hard to stomach sometimes,…

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