Last week I attended Radian6’s first user conference, Social 2011, and I wish I could write a Friday25 today because there were so many experts and learnings. Other attendees have already done a great job summing up the experience and
Friday Five: Key Learnings from Radian6’s Social 2011
April 15, 2011
Friday Five: Reasons to Use Digital Presentation Tools
February 25, 2011
Online presentation tools like SlideShare and Scribd have been growing in popularity over the past year, but they remain a fairly well-kept digital secret. Since online presentation-sharing is a growing trend, we wanted to share reasons these tools can be useful and important to your business or brand. These tools are not just for the digitally savvy, as they…
Friday Five: Evolving Trends in Trust – 2011 Edelman Trust Barometer
January 28, 2011
This week, Richard Edelman presented the 11th annual Edelman Trust Barometer at the World Economic Forum in Davos, Switzerland. Among the key findings: 1) the norms for trust are once again shifting, and 2) trust in banks took a dive in the West while trust in the technology remained the most trusted industry globally . More than anything else,…
Friday Five: Digital Anniversary Celebrations to Remember
January 14, 2011
As social media has become an integral part of our daily lives, more and more anniversaries and milestones have been celebrated online. Tying in your offline celebration with the digital world is increasingly important. While there are countless examples of social media anniversary celebrations, we’ve chosen five of our favorites.
1. Five years of YouTube
For its fifth anniversary, YouTube…
Friday Five: Measurements on Facebook Insights
November 26, 2010
Facebook first released “Insights” last year to give brands and companies with fan pages an idea of how they were performing. Insights originally focused mainly on page connections (previously known as “fans”) and how this number changed over time. With the update to Insights in June, Facebook shifted metrics to focus more on content sharing and fan behavior rather than the raw popularity of a page. Below are five Insights (new and old) that serve as useful tools for…
Friday Five: Digital Tools for Holiday Shopping
November 19, 2010
As Black Friday approaches here in the United States and holiday shopping begins around the globe, we wanted to share some of our favorite digital tools, websites and apps that are shifting the holiday shopping experience online. Digital integration into retail will be in full force this season and we’re excited to see what brands have in store. Whether consumers need help tracking down deals,…
Friday Five: Resources for Social Media Measurement
October 8, 2010
Social media measurement is a hot topic and a common buzzword, but do you know what it actually means? We’re always evaluating the latest in measurement techniques, and the resources in this week’s Friday Five provide valuable insight into the trends within the social media measurement community today.
Barcelona Declaration of Measurement Principles (pdf)
In June, the 2nd European Summit on Measurement…
Friday Five: Socializing Brand Loyalty
September 17, 2010
From a location-based game to an app which allows you to keep all of your store membership cards in one place, companies are creating new ways for loyal consumer to interact with their favorite brands and share with their friends.
Check out these five applications that reflect this trend:
Shopkick
Shopkick was created with both shopping enthusiasts and more casual shoppers in mind. Founded in the summer of 2009, this service turns all offline shopping…
Social Search Tools for Awareness
August 16, 2010
I think we can all agree that Facebook has grown to be a medium that we should all be paying attention to. Whether or not having a branded Facebook page is part of your online strategy, monitoring Facebook for general brand awareness is still exceedingly important. We should know by now that even if you’re not starting the conversation, consumers are still out there talking about you.
Below are several Facebook search tools for making yourself aware of the online conversation.
48ers
Recently launched…
Are All URL Shorteners Created Equal?
May 19, 2010
If you’re a regular on Twitter, you understand the importance of a URL shortener. With only 140 precious characters, filling them with a long, awkward URL is just wasteful. Even though a few of these shortening services were created pre-Twitter, they have become popular as the micro-blogging service has.
Some provide you with analytics and tracking, and some simply give you a shorter URL. Check out a few of the URL shorteners that we’ve come across lately:
TinyURL.com
As…
