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Friday Five: The Web, Global Business, and International Governing Bodies – An Evaluation of Five Sites

Perhaps the most under-utilized Web resources in the communications world are the Web sites offered by international governing bodies. Therein lies a wealth of information that often goes overlooked.

For a project in my MBA program, I recently did a very quick review of ten such sites against the following criteria:

Accessibility/Navigation: The degree to which a visitor can get around the site and find important information easily.
Depth: Does the user get a sense that the site offers rich historical and current data?
Contact Direction: Does the site make it clear how…

Friday Five: Improving Your Social Media Policy

I’m often called in to help write or evaluate social media policies for clients across our global network. In addition, I have a folder on my laptop bursting with policies that I’ve found from other companies. I spend a lot of time with these documents in my role, 10 percent of which involves being like the firm’s “Emily Post” of the Web.

Over time, I’ve noticed that there are a number of elements that social media policies tend to miss. Here are five of them:

1. Maintain (reasonable)…

Social Media, Organizational Transformation & Martial Arts

My colleague Mitzi Emrich recently caused a micro-

Lessons From Flourish 2010

My wife and I volunteer for FlourishConf, UIC’s annual conference on open source software and innovation. The fourth annual session wrapped up earlier this month.

Among the highlights for me were Robert Landley’s opener “The Prototype and the Fan Club”, Ross Boucher’s discussion of 280 North the Cappuccino developer environment, and

Internships And Education With Robert French

There are many college instructors and professors who have brought social media principles and techniques into the classroom, though few have integrated it as early or as thoroughly as Robert French of Auburn University (@rdfrench on Twitter).

I spoke with him about entry-level jobs in PR, internships, and the experience of running PROpenMic, a…