I am a 21 year old female African-American. I listen to Common and watch VH1’s Single Ladies. As you might imagine, my perspectives and ideologies have been influenced over the years by pop culture and media. I am, of course, not alone. Generally, based on research, and personal experience, we know that African-American youth navigate the digital space in a unique and communal way. The result is a clearly established multicultural presence in the digital community that replicates offline cultural trends. While companies target specific demographic groups, including young …













