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Sports are Must-See Social TV

social tv 3
April 17, 2012
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

For sports fans in the digital age, one screen just isn’t enough.

As the ever-evolving phenomenon known as “social TV” continues to explode, progressive teams, leagues, networks and sponsors are leveraging the use of fans’ second, third and fourth screens to enhance the viewing experience and make it more interactive for all parties.

The audience certainly seems ripe for interaction. According to recent Nielsen research, 88 percent of U.S. tablet owners and 86 percent of U.S. smartphone owners said they used their device at least once while watching TV during a 30-…

NBA Forward Nick Collison Talks Social Media in Sports

collisontwo
February 15, 2012
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

On the court, Oklahoma City Thunder forward Nick Collison is a key cog in the rotation for the team with the NBA’s best record, leading the team in field goal percentage while playing 20 minutes per game.

Off the court, Collison is a savvy social media practitioner, having amassed more than 50,000 Twitter followers on @nickcollison4 since joining the platform in 2009 and blogging regularly this season for GQ Magazine.

I caught up with Collison recently to get a player’s perspective on the impact social media is having on sports. Here’s what the former first-team NCAA…

Managing In-Game Fan Engagement through Social Media

W
January 23, 2012
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

Sports and social media have been a natural fit from the start, with teams, players, leagues, bloggers, media outlets and fans all diving in to engage with one another.

With the overwhelming amount of content available throughout a given season, the challenge for those managing social media for teams, media outlets and blogs is not a lack of content to populate those channels, but rather how to prioritize and manage the content in order to add value for the community.

Unfortunately, that doesn’t seem to be a priority for every organization, as there continues to be an ab…

Twitter’s Impact on the NBA Lockout

basketball
December 20, 2011
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

This Sunday, NBA fans will rejoice as the League tips-off a full slate of holiday games to mark the start of a lockout-shortened 2011-12 season, marking the first time since the 1998-99 campaign the NBA is tipping-off late due to a work stoppage.

When comparing the differences between the 1998 NBA lockout and the recent 2011 shutdown, it’s common to see 204 versus 172, as in the number of days each lockout lasted. Or 50 versus 66, comparing the number of regular season games for the respective seasons after the lockouts ended.

But the one number that may truly define the…

Pro Sports Execs Can Lead Social Business Efforts by Example

BBHoop
November 9, 2011
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

The term “social business” has gained an incredible amount of attention over the last couple years. A Google search for the term brings back more than 4.6 million results, and there have been countless blog posts, presentations and panels on the topic as of late. In fact, Edelman Digital’s own Michael Brito has written an entire book on the subject.

As is the case across most industries, buy-in to social media strategy varies throughout professional sports. Some teams are leveraging social media to create innovative new ways to connect with their fans, such as the Phoe…

Key Guidelines for a Sports Team’s Social Media Policy

foul line
September 6, 2011
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

Last month, we looked at why sports teams should make the leap from social media to social business. Now we’ll examine key guidelines for a sports team’s social media policy – a critical first step in making a successful transition to social business.

A social media policy is a necessity for any organization, but the high-profile nature of sports teams creates unique issues which should be addressed through the policy.

Here are four guidelines to help address those issues:

Players Should Consider Social Media to be a Live Microphone

We’ve seen it many ti…

Sports Teams Should Make the Leap from Social Media to Social Business

basketball hoop
July 25, 2011
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Posted by Mitchell Germann

Edelman Digital, Seattle

Follow on Twitter @MCG5

Sports teams have been on the leading edge of social media over the last several years, accumulating millions of engaged followers and creating numerous best practices along the way.

From deepening the bond with fans through ongoing two-way dialogue, to live streaming games, events and chats, to providing exclusive offers and events for followers, there’s no shortage of teams using social media in creative and effective ways.

Now it’s time to take the next step.

Every action taken by a sports team is in the spotlight. Whether it’s trading a player to save cap space, tak…

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