The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the second in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman Scribd Channel.

I promise not to go all Mayan on you, but it is 2012 and time to make some predictions… none of which are about the world ending (sorry, “Melancholia”). However, some endings and new beginnings would be welcome. Here come the predictions - “Cross a New Time Zone…