Home_Viewpoints

Does a Social Business Always Deliver the Best Customer Engagement?

Originally published on Michael Brito’s blog Britopian.

A few weeks ago, Peter Kim wrote a post about his trip to Ford. He mentioned a few different times that Ford’s initiative of inviting external influencers – several different bloggers from countries…

Book Review: The Science of Social By Dr. Michael Wu From Lithium

Originally published on Michael Brito’s blog Britopian.

Recently, the good folks over at Lithium hosted a dinner to honor Dr. Michael Wu and the release of his book, The Science of Social: Beyond Hype, Likes & Followers. I was like the ugly guy in high school that…

Social Business: Culture Eats Strategy for Lunch

This post was originally published on Michael Brito’s blog Britopian.

In the following video, Chris Heuer interviews Sandy Carter, Vice President of Social Business Evangelism at IBM.  The interview is 17 minutes long but the key takeaway is that “Culture Eats Strategy for…

New Thought Leadership Is Needed For Social CRM

This post was originally published on Britopian.com.

For the last year, I have tried to engage with the small circle of social CRM influencers.  I have followed many of them on Twitter; retweeted their good content, linked to them from my blog posts and tried to engage with them on a variety of different levels.  Not to debate but to learn.  I am trying to figure out what…

Expert Perspectives On Social Business

Originally published on Britopian.com

It’s not just Sandy Carter from IBM leading the social business charge. It’s IBM, as an organization – their employees globally sharing, collaborating and communicating the importance of social…

5 Steps To A Social Business That Delivers Real Economic Business Value

Originally posted on Social Business News.

Research from consulting firm, Bain & Company revealed that organizations that have adopted social media early on (Dell, Wal-Mart*, Starbucks*, JetBlue and American Express) have captured real economic…

The 4 Pillars of a Customer Advocate Program

Originally posted on Britopian.

I write a lot about customer advocacy. I am kind of obsessed…

Study Reveals Huge Investments for Social Business Initiatives; Not Just Social Media

Originally posted on Britopian.

Booz & Co. and Buddy Media just released a report titled “

When Social Media and the Workplace Collide

Originally posted on Britopian.

Managing employee’s use of social media is certainly a tricky area that employers are dealing with today. According to a recent study by DLA Piper, one third of employers have disciplined…

The Social Business Value Creation Model

Originally posted on Britopian.

Social Business isn’t a theory, buzz word or the “Next Big Thing”. It’s simply a natural business evolution. It’s why companies like Accenture, Deloitte, KPMG and others have been in business and profitable for several decades, and in some cases, over 100 years. They help companies change behavior, improve processes and expand into new markets…