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Friday Five: How to Respond to Activism on Your Social Media Presences

Companies’ social presences, be they on Facebook, YouTube, Twitter, or elsewhere, are quickly becoming primary targets for activist organizations. Of course this is not to say the days of the old ”hey-hey ho-ho” chants, signed petitions, and pickets are over, but there is a definite rise in activist activity on the Internet and organizations need to be prepared to address and respond to these instances when they occur. This post provides five tips on how to respond to an activist attack on your brand or company social media presences.

1. Cr…

Trust Barometer and Its Implications for Social Media

This post studies the implications for social media as revealed in the 2012 Trust Barometer, focusing on specific examples for businesses in Australia. The post was originally published on the Edelman Australia blog.

The Trust Barometer findings presents interesting implications for businesses in the area of social media. Below are four aspects of the report that we thought are worth highlighting that should help justify an increased spend in the area of social for your business or organisation.

Listening to Customer Needs and Feedback

As the above graphic high…

Nike May Have Scored The First Goal, But The World Cup Is Long

Originally posted on MatthewGain.com

Source – Nielsen

According to independent studies by Nielsen and Meltwater, Nike has stolen a march on official sponsors by generating the most buzz online in the lead up to the World Cup. This fact has been lauded high and low by a range of media houses including the FT in Europe, Yahoo 7 in Australia and USA Today in the US. Yet in my opinion this research risks misrepresenting the efforts of the other players.

Few of the articles drill into the methodology employed to generate the results and the time period…

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