Friday Five: Tips for Your Facebook Converged Media Strategy

May 3, 2013

Posted by Matt Stontz

Edelman Digital, Chicago

Follow on Twitter @mattstontz

Why It Matters, By Matt Stontz

As social networks and online publications have evolved, they’ve strived to find a balance that weighs effective ad formats with presenting a seamless user experience. Because of this, new content-based ad formats have been introduced to help ads feel more organic. Now, advertising is no longer just a 30-second TV spot or a banner ad.

This more seamless integration between advertising and organic content is increasingly evident in Facebook’s News Feed, which is why it’s best for companies to consider a converged media approach (paid, ow…

Search & Social 101

September 6, 2011

Posted by Matt Stontz

Edelman Digital, Chicago

Follow on Twitter @mattstontz

According to a recent ComScore report, Americans conducted more than 19.2 billion search queries throughout the month of July. To go along with that massive statistic, social networking now accounts for 1 out of every 6 minutes spent online, and according to a recent survey, 84% of people go online with the intent of socially sharing content. These are very powerful, yet very different statistics, but they work together to illustrate that people are using two mediums to find information online: search engines and social networks.

Over the last few years, search engines have b…

Authentic Conversations