According to a recent ComScore report, Americans conducted more than 19.2 billion search queries throughout the month of July. To go along with that massive statistic, social networking now accounts for 1 out of every 6 minutes spent online, and according to a recent survey, 84% of people go online with the intent of socially sharing content. These are very powerful, yet very different statistics, but they work together to illustrate that people are using two mediums to find information online: search engines and social networks.

Over the last few years, search engines have b…