Originally posted in the Microsoft Tag Community.

Location-based services (LBS) are applications or programs that recognize a mobile user’s location and use that information to offer deals, make social connections, find a destination or locate others. You probably don’t even realize how much you use location-based services. Every time you Google search, for example, Google uses your location to offer appropriate results. Since we’re all always on the go, mobile devices are the perfect hub for LBS and marketing companies are capitalizing on this opportunity—big time.
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