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European Reflections on SXSW 2013

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March 18, 2013
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Between Aniz’s excellent wrap-up, Mary’s summary of key themes, and insightful reflections from Matt and Alex, we have already spilled considerable ink recounting our impressions of this year’s SXSW Interactive. But on the basis that there’s never enough to read on the Internet, I thought I would add a few thoughts from a European perspective.

Why travel 6,000 miles to SXSW?

There are lots of web marketing and social media conferences in Europe. There are lots of developers’ garages, meet-ups, and creative sessions. And many are great.

But none that I’ve ex…

Marshall Manson’s Highlights of SXSW 2012

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March 28, 2012
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

This post was originally posted on Edelman Editions, Edelman UK’s digital publishing platform.

Managing Director of Digital for Edelman in EMEA, Marshall Manson takes a look back at this year’s South By Southwest Interactive Festival in Austin, Texas.

Marshall reveals what insights stood out the most, including what apps and new platforms everyone was talking about touching on the three themes below:

How is digital and social media affecting our civilization? By that, Marshall means the world outside of marketing and digital media.

Big Data: The…

Peer to Peer Engagement: The Reason We’re Here

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February 21, 2012
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

It’s hard to believe that it’s been 13 years since Rick Levine, Christopher Locke, Doc Searls, and David Weinberger first published the Cluetrain Manifesto, in which they suggested that the rise of peer to peer networks would transform the landscape of communications between businesses and their customers, employees and stakeholders.

Cluetrain’s case was compelling, and in almost every way, the manifesto is as relevant today as it was 13 years ago.

Written before Facebook, Twitter, and YouTube even existed, it remains one of the most prescient and important intellect…

Why Your Company Needs to Structure Properly for Social Media… Right Now

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January 25, 2012
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Yesterday morning in London, Richard Edelman unveiled the 2012 Edelman Trust Barometer. It’s the twelfth year that we’ve conducted the study, which tries to answer the seemingly simple question: “Who do you trust?”

One thing is clear from this year’s research: It isn’t your CEO.

Globally, only 38% of informed publics think CEOs are credible spokespeople. That’s down from 50% last year.

On the other hand, trust in a ‘Regular employee’ showed a dramatic rise from 34% last year, to 50% this year. ‘Regular employee’ trailed only academic, technical exp…

Finding the Network Effect Tipping Point

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June 9, 2011
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

In Germany and the Netherlands, the Last Local Champions Fall

Even as Facebook established dominance across most of Europe, local favourites managed to hold out in two neighboring countries. The staying power of StudiVZ in Germany and Hyves in the Netherlands impressed observers (like me) and served as intriguing examples of the potential power of the network effect to keep users in a social network, even after a potentially more attractive alternative came along.

No more.

According to data from comScore, in Germany there were 360 million monthly visits to StudiVZ in Oc…

Germany Digital Agency Gosub Joins Edelman Digital

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April 21, 2011
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Another day, another piece of big, exciting news for Edelman Digital.

I’m pleased to announce that today, Berlin-based interactive agency Gosub joined Edelman Digital.

Gosub describes itself as interactive, interdisciplinary, and always a bit ahead of its time. I loved this, because it also sounds a lot like Edelman Digital.

Gosub was founded in 1997, and has been delivering super-creative digital solutions to clients in Germany and elsewhere ever since. They’ve got strong credentials across the full suite of creative and tech services, and a particular specialism in 3D…

Twitter Growth Surge In EMEA

January 10, 2011
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Twitter’s hockey-stick growth continues in Europe, the Middle East and Africa according an analysis of ComScore data conducted by Edelman Digital.

From November 2009 to November 2010, Twitter usage in a select group of EMEA countries increased 64%.

Fastest moving markets were Spain, where monthly usage increased by 151% during the period, and the Middle East, where Twitter usage was up 104%.

The UK remained EMEA’s biggest single market for Twitter, with nearly 5 million visitors in November 2010, even though its growth was the slowest of the markets we…

Brands Must Control Their Fear Of Social Media

April 22, 2010
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

Originally posted on PRmoment.com.

Big businesses have risk aversion coded into their DNA. Structurally and culturally, they are often incapable of making a brave choice, and the right decision for any middle manager in a big corporation is almost always to do nothing.

In the communications and marketing disciplines, this manifests itself in truisms like the one that I heard a client repeat recently: “No one ever got fired for making a TV ad,” he said in the midst of our meeting. And while I’m sure I could find more than one chief marketing officer who mov…

U.K. Facebook Traffic Down. So What?

February 21, 2008
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

The Guardian reports that U.K. traffic to the top three social media sites was down in January for the first time on record. Traffic to Facebook and MySpace was down 5% for each site, while traffic to third ranked Bebo was down 2%. The Guardian’s story was based on data from Nielsen Online.

Setting aside whether Nielsen’s “panel” approach actually yields reliable data, the idea that traffic to these sites has reached a plateau shouldn’t surprise anyone.

For one thing, their growth has been extraordinary. As The Guardian story points out, U.K. traffic to Facebo…

Welcome To London

February 20, 2008
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Posted by Marshall Manson

Edelman Digital, London

Follow on Twitter @marshallmanson

For the last two years, I’ve been part of Edelman’s Digital Public Affairs group in Washington, D.C. From that perch, my perspective has been understandably U.S.-centric. Recently, however, I joined Edelman’s London office, and I anticipated that my perspective would change.

It has, but not in the way that I expected.

In the months leading up to my move across the pond, I spent a lot time in London talking with colleagues, clients and others about the state of social media in the U.K. Universally, I was told that the U.K. is “behind” the U.S.

I don’t b…

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