Between Aniz’s excellent wrap-up, Mary’s summary of key themes, and insightful reflections from Matt and Alex, we have already spilled considerable ink recounting our impressions of this year’s SXSW Interactive. But on the basis that there’s never enough to read on the Internet, I thought I would add a few thoughts from a European perspective.
Why travel 6,000 miles to SXSW?
There are lots of web marketing and social media conferences in Europe. There are lots of developers’ garages, meet-ups, and creative sessions. And many are great.
But none that I’ve ex…
This post was originally posted on Edelman Editions, Edelman UK’s digital publishing platform.
Managing Director of Digital for Edelman in EMEA, Marshall Manson takes a look back at this year’s South By Southwest Interactive Festival in Austin, Texas.
Marshall reveals what insights stood out the most, including what apps and new platforms everyone was talking about touching on the three themes below:
How is digital and social media affecting our civilization? By that, Marshall means the world outside of marketing and digital media.
Big Data: The…
In Germany and the Netherlands, the Last Local Champions Fall
Even as Facebook established dominance across most of Europe, local favourites managed to hold out in two neighboring countries. The staying power of StudiVZ in Germany and Hyves in the Netherlands impressed observers (like me) and served as intriguing examples of the potential power of the network effect to keep users in a social network, even after a potentially more attractive alternative came along.
According to data from comScore, in Germany there were 360 million monthly visits to StudiVZ in Oc…
Another day, another piece of big, exciting news for Edelman Digital.
I’m pleased to announce that today, Berlin-based interactive agency Gosub joined Edelman Digital.
Gosub describes itself as interactive, interdisciplinary, and always a bit ahead of its time. I loved this, because it also sounds a lot like Edelman Digital.
Gosub was founded in 1997, and has been delivering super-creative digital solutions to clients in Germany and elsewhere ever since. They’ve got strong credentials across the full suite of creative and tech services, and a particular specialism in 3D…
Twitter’s hockey-stick growth continues in Europe, the Middle East and Africa according an analysis of ComScore data conducted by Edelman Digital.
From November 2009 to November 2010, Twitter usage in a select group of EMEA countries increased 64%.
Fastest moving markets were Spain, where monthly usage increased by 151% during the period, and the Middle East, where Twitter usage was up 104%.
The UK remained EMEA’s biggest single market for Twitter, with nearly 5 million visitors in November 2010, even though its growth was the slowest of the markets we…
For the last two years, I’ve been part of Edelman’s Digital Public Affairs group in Washington, D.C. From that perch, my perspective has been understandably U.S.-centric. Recently, however, I joined Edelman’s London office, and I anticipated that my perspective would change.
It has, but not in the way that I expected.
In the months leading up to my move across the pond, I spent a lot time in London talking with colleagues, clients and others about the state of social media in the U.K. Universally, I was told that the U.K. is “behind” the U.S.
I don’t b…