Latinos in Social Media (LATISM), a non-for-profit organization dedicated to advancing the social, civic and economic status of the Latino community, unveiled the results of its second annual study- Latino Blogosphere- at BlogWorld 2011 last week. As a board member for LATISM and a team member on the multicultural marketing strategy team at Edelman, I participated in the panel discussion. Following are key findings and strategic implications.

1) Sharing comes naturally.

The size of the survey (12,000 respondents) helps confirm more conclusively what many multicultural…

Edelman Digital and Consumer team members from across the country, including Suzanne Cordero collaborated with Loida Rosario, of Edelman’s Chicago office, on the production of this Special Census Edition of the Friday Five.

With a high participation rate, the 2010 U.S. Census information will be even more instrumental in guiding multicultural public engagement.

The population of the United States according to the data released today is 308,745,538. This number reflects a growth rate of 9.7 percent which is the second lowest growth rate in the past cen…