Friday Five: Survey Findings Regarding Latinos Online

Latinos in Social Media (LATISM), a non-for-profit organization dedicated to advancing the social, civic and economic status of the Latino community, unveiled the results of its second annual study- Latino Blogosphere- at BlogWorld 2011 last week. As a board member for LATISM and a team member on the multicultural marketing strategy team at Edelman, I participated in the panel discussion. Following are key findings and strategic implications.

1) Sharing comes naturally.

The size of the survey (12,000 respondents) helps confirm more conclusively what many multicultural…

Children, increasingly multicultural, are the future

The results of the 2010 U.S. Census confirmed that the growth rate of the young generation today and in the near future, is increasingly dominated by Hispanics, African-Americans and Asians. Consider these facts:

5.5 million population growth rate of the 18 years old and younger in the past ten years came from these groups so without them, the population of youth in the U.S. would have actually decreased. As Mr. William Frey, a demographer at the Brookings Institution said: “of the states that gained people “they owe it to Hispanics.”

One out of every four babie…

America NEXT

America NEXT: This is the first of our newly-created multicultural strategy alerts on the dramatic impacts of the 2010 Census, termed the “transformational decade”, and its many businesses implications today.

Today’s topic is: Key Facts Marketers Need to Know about the 2010 U.S. Census . It’s an update of a Friday5 article published by Edelman Digital in December 2010 titled: “Predictions for a Digital, Multicultural World”

1. Hispanics, African Americans and Asians account for 85 percent of all the growth in the U.S. in the last 10 years. The US population now …

Friday Five: Special Census 2010 Edition – Predictions for a Digital, Multicultural Country

Edelman Digital and Consumer team members from across the country, including Suzanne Cordero collaborated with Loida Rosario, of Edelman’s Chicago office, on the production of this Special Census Edition of the Friday Five.

With a high participation rate, the 2010 U.S. Census information will be even more instrumental in guiding multicultural public engagement.

The population of the United States according to the data released today is 308,745,538. This number reflects a growth rate of 9.7 percent which is the second lowest growth rate in the past cen…

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