In the shadow of Austin’s annual South by Southwest (SXSW) Music, Film and Interactive Festival, a less prominent – but no less passionate – group of health social media experts and enthusiasts met in March for the Social Health 2010 Conference. They gathered to discuss how health organizations engaging in social media are addressing not only regulatory issues, but also logistical concerns such as the time and costs involved in maintaining social media programs.

Participants from around the country represented a variety of health organizations – pharmaceutical…