Today’s youth, commonly referred to as the iGeneration, represents a unique generation of consumers. What makes them special is that they will likely never know what it means to be “unreachable” and wield a more significant amount of influence over their parents than generations past. Roughly half of the iGeneration go online several times a day, 75 percent own a cellphone and they watch approximately 24 hours of TV per month. Based on how much content they consume through various avenues and their power as influencers, these young consumers are a highly accessible and sou…