As consumers rapidly embrace smartphones, a new marketing channel has emerged for savvy businesses: two-dimensional barcodes or “mobile tags.” Global digital trend-spotting site PSFK recently released its Future of Mobile Tagging report. This is an insightful look at the trend, showcasing the power of the mobile device in making a connection with consumers and how marketers can best exploit various tagging solutions. Today’s Friday Five highlights key takeaways from the report, and the full report includes a wealth of useful information, with implementation examples of t…

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