This post was originally published on Technobabble 2.0.
In Richard Edelman’s recent blog post, he discuses that that in order to achieve resonance, a brand has to allow open conversations around a topic of societal interest. Brands have to be willing to risk losing control in exchange…
Originally posted on Technobabble 2.0.
TweetLevel and BlogLevel are two purpose-built tools for the PR industry that aim to be a GPS for navigating influence. At its heart is an open and transparent algorithm that seeks to measure who is important within each social media channel.
Resting behind the methodology are several key insights:
Originally posted on Technobabble 2.0.
Today, we’re excited to share with you two of Edelman’s latest innovations: BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009. Both tools are designed to identify who is influential on a particular topic, in any language, on a designated platform. TweetLevel…
Originally posted on Technobabble 2.0.
Last week I was speaking with a ‘social media pro’ who informed me that I shouldn’t bother with blogs as its all Quora nowadays.
At first hand it’s not such a silly statement – many people instinctively believe that the volume of blogging has fallen massively since 2007 at the expense of the shiny toys of Twitter, Quora, YouTube, Facebook, LinkedIn…
Originally posted on The Naked Pheasant.
How do you ensure that your limited time and resources is spent using social media effectively? The answer is not as many people often believe?
The current view is to try and engage purely with the superstars of the twittersphere in the hope that they will repeat your name/message and promote you. This is timely, expensive and rarely succeeds.
The other method I have seen used is to hit everyone…
Robbie Williams had it right when he sang ‘Let Me Entertain You’. When a firm wants to get a message across, it needs to be get across the noise for people to pay attention.
I particularly like the way mastercom explain their raison d’être:
It’s better to entertain than interrupt and disturb.
Well this is exactly what HP have done magnificently in their latest HP Hit Print video. The story behind this was explained…
The MTV generation are now 30-somethings sitting behind their computers getting on with work. If the teens of today want to see the latest music video they go to YouTube and not the TV.
So how does a company like MTV re-engage with the social media generation. The answer is to embrace it whole heartedly and not to fight the change. This is exactly what MTV are doing and I am proud that…
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