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Edelman DERT Trend Report

Originally posted on The Naked Pheasant.

It would seem that it isn’t enough for us to just talk and think ‘DERTy’ (Digital, Entertainment, Rights and Technology), we now want to find out about DERTy trends too.

We have compiled a monthly report highlighting some trends we have seen within the news this month and what they mean for brands.  This is part of an ongoing series which will look at some of the key trends within the consumer, technology and digital space over the last month and report back.

This month reports on the social gaming trend, with new re…

The Fire Hose, Ideas, and 'Topology of Influence'

Originally posted on The Naked Pheasant.

Ideas and the Fire Hose

Today the connected citizen is drinking from a fire hose of information which is an experience of our own making. In our eagerness to engage online we created more new data in 2009 than had been generated in history to date. But where do all these new ideas and conversations come from to create such a torrent?

Begin at the beginning

Here is my question, if conversations are markets then who starts them? Who starts the idea that starts the conversation? Who said that yell…

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