Why It Matters by Jon Silver.
Last week, Super-Frankenstorm Sandy descended on the northeastern U.S., causing widespread damage, halting transportation and testing the communication strategies of numerous organizations. As the recovery got its footing, we could already glean lessons on how to use digital communication channels effectively in extreme situations, and what never to do during an emergency.
1. Get Up and Running
Many digital news organizations needed to find alternative ways to communicate after the storm. The Huffington Post, B…














