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Friday Five: Digital Communications Lessons from Hurricane Sandy

Why It Matters by Jon Silver.

Last week, Super-Frankenstorm Sandy descended on the northeastern U.S., causing widespread damage, halting transportation and testing the communication strategies of numerous organizations. As the recovery got its footing, we could already glean lessons on how to use digital communication channels effectively in extreme situations, and what never to do during an emergency.

1. Get Up and Running

Many digital news organizations needed to find alternative ways to communicate after the storm. The Huffington Post, BuzzFeed and Gawk…

Friday Five: Global Community Management

Digital communications are simultaneously growing globally and locally. According to figures from Facebook, 80% of its monthly active users are outside the U.S. and Canada. Multimarket organizations, like Edelman, are increasingly looking to provide both enterprise-wide and locally-embedded engagement to convey their news, initiatives and perspectives. This growth has led Facebook to test the amalgamation of global and local pages under one brand page. But advancements in social platforms will only take an organization so far. To communicate the inter-connectivity of your matrix…

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