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APAC Digital Overview Part One

asia satellite
June 25, 2012
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

Last May, the Edelman Digital APAC team delivered one of the first regional visuals about the status of social media across the region. For years we’ve produced a whole range of regional IP (including our yearly digital trends deck) – a space that has become increasingly cluttered with data and ‘infographs’ from different sources.

That’s why this year, my regional team felt it would be useful not only to provide a quantitative update on individual markets (see below), but some local context and a look ahead for the rest of the year around what marketers and communic…

Social Media Mapping APAC – Facebook Marches On

apac infographic
May 16, 2011
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

Taking lead from our colleagues in EMEA, we wanted to share some data about social media use and trends across our region. Some key insights:

As in Europe, Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.

Having said that, the North Asian countries do have a strong local social media presence. In China it’s RenRen, South Korea has CyWorld, Taiwan its Wretch and Japan has become a Twitter nation quickly.

Highest internet penetration is in New Zealand (85.40% – go the kiwis!) followed by South Korea (…

The Social Media Landscape in China : Edelman DBI

August 30, 2010
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

Originally posted on Campaign Asia.

Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.

Here are the key findings:

Offline drives online. Online drives offline. The impact of product launches and the World Cup demonstrates the opportunity for brands to proactively engage and measure online buzz.

518,028 online conversations were tracked, with references …

Asia Pacific Digital Brand Index (DBI) – One Year On

bigstock-Earth--East-Asia-4079655
August 12, 2010
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:

8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.

So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us to win some new clients; the DBI has answered many of the questions we had when we launched i…

What Are Mothers In Asia Up To Online?

May 24, 2010
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

 

The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!

For example:

 

Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
 

 
More than half of their media time is spent on the internet
 

 
In fact, mothers in Malaysia and Taiwan cram more than 40 hours of media time per week int…

Digital Brand Index: Asia All a-Twitter About Tech Brands

computer
April 28, 2010
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Posted by John Kerr

Edelman, Singapore

Follow on Twitter @johnkerrnz

The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing news and views about technology brands and products. This leaves Hong Kong and China (where the service is banned), in the eight-market study, as the only Twitter hold-outs.

…

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