Taking lead from our colleagues in EMEA, we wanted to share some data about social media use and trends across our region. Some key insights:
As in Europe, Facebook dominates the APAC landscape with strong presence in 9 out of the 13 countries featured in the map.
Having said that, the North Asian countries do have a strong…
Originally posted on Campaign Asia.
Edelman and Brandtology’s Digital Brand Index (DBI 10.3) offers insights into how brands are being discussed online in China, tracking over 518,000 conversations to identify the most active channels and the most interesting subject areas.
Here are the key findings:
Over the past year, Edelman Digital APAC and our partners at Brandtology have mined and analyzed 12 months of online conversation about major technology brands covering:
8 million posts,
representing the perspectives of millions of netizens,
talking about 350 technology brands,
housed in 4,000 regional online channels,
across eight Asian markets.
So what? Well apart from improving the insights; targeting and relevance to our client’s digital programs; and helping us…
The Edelman Singapore team helped roll out a fascinating new piece of research The Secret Online Lives Of Mothers in Asia Revealed. It introduces a range of fascinating stats, but they all point to the same conclusion – mothers in Asia are media junkies!
For example:
Across the eight APAC markets surveyed, mothers spend on average 34 hours per week across media
More than half of their media time is spent on the internet
In fact, mothers…
The third quarterly Asia Pacific Digital Brand Index (DBI 10.2) shows Twitter has now established itself as the dominant online channel for news about technology brands across Asia. In October 2009, Twitter was only the number one online channel in India. Since then netizens in Australia, Indonesia, Malaysia, Singapore and Taiwan have also made the micro-blog service their favorite venue for sharing…
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