I’m going to clue you into one of the secrets of coming up with awesome new ideas that can change the game and knock out everyone around you.

State the obvious.

Just because it’s obvious to you doesn’t mean it is for everyone else. And if someone else is thinking the same thing, when you say it first you get to guide the discussion as the two of you collaborate.

I’ve seen people stay silent too many times about something because they think everyone in the room must already be thinking the same thing, or has considered the same options. But that simply isn’t true! …