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Friday Five: Tips for Running an Effective Facebook Page

There’s been a lot of buzz recently about what it takes to run a truly effective corporate Facebook page. The Social Media Examiner highlighted the pages of a few folks doing it right. A well-managed page can make a big difference in a company’s social (and financial) bottom line so today we’ll take a look at the “why” behind the success stories.

The Golden Rule

That old playground rule never loses its application, does it? Treat others the way you like to be treated, or to use a more familiar word in this context, engaged. Think about your person…

Companies Leading Customer Service Via Twitter

In a world where consumers expect instant answers, here are six companies dedicated to helping in 140 characters or less.

Comcast

Many have argued that Comcast was the company who pioneered real time responses to customer service issues. The transition of Comcast’s original Twitter agent, Frank Eliason, was part of the inspiration for this post. Frank quickly became a web celebrity of sorts, standing for a new service directive in a very sensitive corner of the industry. Well done, Frank, and good luck to your successor, Bill at ComcastCares.

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Friday Five: Writing Tips for the Digital Age

We live in a world that gets more and more casual by the emoticon. The prevalence of popular shorthand has made professional writing in largely personal spaces murky waters. Here are five suggestions curated by the Friday Five team and inspired by Edelman’s own Edit and Proofreading Q-Tips.

Keep it Brief

Even in spaces where speech is not limited to 140 characters or less, there are benefits to keeping your thoughts concise. Studies have shown that entries that are 150 words or less are more likely to generate conversation.

If Twitter is t…

Friday Five: Social Sites Aimed At Eaters

Sharing a meal is one of the single most common social encounters in which individuals take part. So it should be no surprise that a growing group of sites have digitized many parts of the process- from finding a restaurant to sharing experiences or even finding a friend to eat with. This week’s Friday Five is dedicated to the kind of restaurant resources you can access from anywhere.

OpenTable

Boasting 13,000 restaurants worldwide as users, OpenTable fundamentally changed the way diners planned evenings out while also offering value to restaurants …

Friday Five: Niche Social Networks

The beauty of social media is its ability to provide something for everyone. The prevalence of large online communities like Facebook or Yelp has been discussed widely. Today we wanted to focus on five highly specialized sites you may not already be familiar with but are serving niche interests at a pace that’s worth noting.

GDGT

gdgt, created by the founders of Engadget, is a social network for self-identified “tech geeks”. Individual users create personal libraries of the gear they have on hand as well as wishlists for the products they’d like to pur…

Friday Five: Insights On The Future Of Retail Online

PSFK, a global digital trend-spotting site, recently released their Future of Retail report.  The 80+ page document has a lot of great insights, all supporting conjecture that digital tactics (related to retail and beyond) are extending far beyond the online space. Today’s Friday Five highlights three key learnings but we’d strongly urge you to check the full report out for yourself.

Price Shopping from the Checkout Line

A new wave of sophisticated mobile apps put price shopping and product comparisons in the palm of a person’s hand. A quick ba…

Friday Five: Ways To Own Your Brand Online

In a new media world, staking your claim online goes well beyond reserving a web address or two. Even companies and public figures without firm plans to participate in the social media space should be aware that consumers will still be looking for them and plan accordingly. Today’s Friday Five reflects five tips to help your clients (and yourselves) own your brand online.

Primary Twitter Account

Choose a Twitter handle that clearly reflects the company name and/or division. If you do not plan to activate Twitter immediately, ensure that the profile…

Health Digital Check-Up: Places You Might Not Know To Find Health Online

Dave Levy and I decided to mix things up this week to provide different perspectives on our respective weekly posts – you can expect a Health focused Friday Five from him later this week.

Consumers are becoming more open about their personal health with social media poised as the medium of choice for this gathering groundswell. Everything from chronic conditions to annual goals to insurance questions have found a home among virtual friends online. Today’s update reflects five places across many parts of the online world that you may not already be visiting …

Friday Five: Mother's Day Gone Digital

Earlier this week I was lucky to be in attendance at a one-day event known as Mom Dot Com. Sponsored and hosted by Baby Center and Google, we spent the morning talking about the modern mom and what her life looks online (social media use by moms has increased by 591% since 2006). We’ve known for awhile that moms are the ones making most household purchase decisions. What Mom Dot Com brought to the table were stats and behavior models showing most of those decisions are made, if not also completed, online. In honor of Mother’s Day, today’s Friday Five is built …

Friday Five: The New Culinary Order Online

Most of the conferences we attend come down to being about consumption of one kind or another–usually the different ways we consume information. This week I’m in Portland attending the International Association of Culinary Professionals Conference, where we’re talking a lot about consumption from a couple different angles: the food we eat, the places we find it and the ends we go to learn more about it. Social media continues to come up as the game-changer, or in this case, plate-changer. Today’s Friday Five is dedicated to soundbites coming straight from food …

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