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Friday Five: Impacts of Smartphone Adoption Among Older Adults

If you’re not watching The Pew Research Center’s Internet & American Life Project website, you’re missing out. Nearly every month, Pew releases a new report with insights into how American adults are using the Internet, from how often we post Facebook updates to what we search on Google. Last month they provided an interesting report on how Americans are embracing smartphones.

The big headline for many social media observers was that a lot of people are now smartphone owners, but that wasn’t the only interesting finding. We took a deeper dive to find five key takeaw…

Elderblogging and When a Senior Gets a Tumblr

Originally posted on Aging Online.

During the past several weeks, I’ve spent a bit of my off time researching the online activity of blogging — specifically how and where older people blog. The numbers might be bigger than you think. About 7 percent of people age 51 and up blog, according to the marketing and analytics company sysomos. If you focus on people who are more socially engaged, such as community volunteers, you’ll find even more bloggers, with as many as 28 percent of people 50 to 64 and 15 percent of people 65 and older writing and editing their own blogs (PDF fr…

The PR Pro’s Guide to YouTube

Originally posted on Mashable.

The public relations profession is built on a foundation of two-way communication. Whether it’s working with the media, writing a tweet or building a website, communications professionals are tasked with raising awareness of their employers’ or clients’ work and perspectives -– and learning from and responding to the conversation.

Video sharing sites like YouTube are an excellent way to break the ice because nothing online is as personal and human as video. And right now, few activities online are more popular. In February there were …

How Baby Boomers Are Embracing Digital Media

Originally posted on Mashable.

This year, some of the nearly 80 million Baby Boomers in the United States have turned 65 and are now “officially” senior citizens. Need context? Vint Cerf, Google’s chief Internet evangelist and one of the fathers of the Internet, turns 68 in June. The web, often viewed as a realm for just the young, is getting older.

The Boomer generation isn’t just big — it’s made up of people who think and act differently than previous generations. As Boomers confront “old age,” they will certainly defy what we think it…

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