Our Asia Pacific Digital Brand Index is back!

Edelman and Brandtology first started this study in 2009 to track and analyze online conversations around technology brands. This year, we conducted the study in six markets: China, Hong Kong, Indonesia, Malaysia, Singapore and Taiwan and tracked nearly 6.5 million conversations from June-August 2011.

Before we jump into the regional results, one point to keep in mind: we continue to see very distinct market-to-market differences, which supports our belief that hyper local programming is a critical success factor for campaigns….