On behalf of myself as a professional communicator, I want to apologize.

If you are a company, I’ve misled you. If you are a consumer, I’ve used you. And as much as I’d like to change the future, there may be no turning back.

Somehow I managed to take the most engaging and exciting advancements in communications since Gutenberg and turn them into something cold. I took what used to be called “stories” and changed them into “content.” I used technology to communicate, and in doing so turned communication into something technological – not “read”…