Every day a new technology is developed but, on the other hand, consumers haven’t had time yet to analyze and understand all the differences. The rapid evolution of the electronic industry has demanded more savvy users and although there are lots of articles and tutorials available online consumers continue to be confused about how to take advantage of all the features offered nowadays.

In order to helping consumers better understand the differences between DVD and Blu-ray, Edelman created a campaign for Samsung called “Movies at Home”. We chose five influential blogger…