In today’s post, Emma Gannon analyzes the impact of paywalls on the online media from a perspective of SEO and Social Sharing. Part Two will study Monetizing Content and Content Curation. Look for the second part next week.

As the media world continues to evolve with new communication platforms, traditional outlets are increasingly making the transition to digital resulting in a shift in user consumption behavior. While the significance of print media is diminishing, the robust environment of digital content creation and sharing has driven search…