Understanding the social landscape of a brand and its competitors is an important first step in social business planning. Auditing a brand’s social and digital presence is a relevant step in strategic planning for both new business and longstanding accounts. In addition, digital audits become a physical asset and learning tool for clients, agency partners and agency teams.
Audits should be conducted by someone…
As public relations professionals, we are often tasked with addressing crises pertaining to clients or their brands. When these special situations arise, the first step is to do some research and provide a recommendation based on the situation and scale of media interest. This week’s Friday 5 focuses on how to use free and available tools to check the pulse on a topic, review the level and spread of conversation, and make an educated recommendation on the next steps of crisis mitigation.
Checking…
Video content is used in integrated marketing programs to tell a story, visually inspire, reach diverse audiences and be a shareable, network-friendly asset. As more brands leverage online platforms and communities, creating video content is an integral and attainable tactic to reach goals. This week’s Friday5 highlights five trends in video content creation.
As a skate shoe brand, video is second nature to DC’s audience. Skating videos have inspired legions of youth…
As marketers integrate digital media across businesses from PR to marketing to advertising, questions arise about using digital ad money for social media content. Facebook ads have been around since 2007 and brands have successfully implemented integrated marketing campaigns using the network and its ad platform. Twitter, on the other…
At Edelman Digital we watch as the digital space grows, new tools and platforms emerge and we provide our teams around the world with thought provoking internal POVs. Due to the demand for POVs and analysis on emerging media, we want to share some of our thoughts with our external stakeholders. While some emerging technology that we review strike us immediately as opportunities for our clients, others take time to grow, evolve and provide value. We start the discussion early and reevaluate as new features emerge.
We’ve been watching Empire Avenue grow over the past month, reading…
If you are a digital professional, this week’s Friday5 may appear basic. That said, the Friday5 strives to inform communications professionals across the entire spectrum of social media expertise. Today’s post provides an important framework for content sharing and engagement, no matter where you fall on the Social Business continuum.
Content-sharing is a cornerstone feature for most social networks, like Twitter, and it’s always important to consider…
Location-based services are continuing to develop and emerge into new, more valuable services. With updates happening every few months and new apps launching weekly, this week’s Friday5 will help marketers and users of location-based services understand recent updates. Also, the goal is to help readers gauge where the industry is heading with some innovative offerings that impact traditionally offline behaviors and continue to create multidimensional experiences.
1. Gowalla enhancements
In December, Gowalla…
Because museums are not inherently participatory but can use digital integration to enhance the experience. Around the world museums are transforming history into a multimedia experience. Author and exhibit designer Nina Simon writes on her blog that museums can evolve in the way the web has from 1.0 to 2.0. She says, like the web, museums have the potential, “to transform…
Have you ever seen #Cmgrchat or #journchat in your Twitter stream, but you weren’t sure what they meant? These are Twitter chats, or conversations that happen within the social media community at designated times each week or month. These chats are typically focused on specific topics and will often feature a moderator who…
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