If you are a digital professional, this week’s Friday5 may appear basic. That said, the Friday5 strives to inform communications professionals across the entire spectrum of social media expertise. Today’s post provides an important framework for content sharing and engagement, no matter where you fall on the Social Business continuum.

Content-sharing is a cornerstone feature for most social networks, like Twitter, and it’s always important to consider what the people in your network will find relevant. ”How do you determine this?” you may ask. This week’s Friday5 …

Location-based services are continuing to develop and emerge into new, more valuable services. With updates happening every few months and new apps launching weekly, this week’s Friday5 will help marketers and users of location-based services understand recent updates. Also, the goal is to help readers gauge where the industry is heading with some innovative offerings that impact traditionally offline behaviors and continue to create multidimensional experiences.

1. Gowalla enhancements
In December, Gowalla updated its service to include faster check-ins, cross-platform sh…