In the wake of well-reported data-security and privacy breaches, a new Edelman study unveiled on March 7 revealed that concerns about data security and privacy are impacting what people buy and with whom they do business. As such, these are increasingly relevant issues for our clients and we must encourage them to make data security and privacy a high-priority focus.

There are five important questions to ask when beginning a discussion on data security and privacy:

1. Crisis Communications

Do you have a cr…

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