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Facebook Gives Brands A Story To Tell

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March 1, 2012

Posted by Edelman Digital

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With the updates announced at fMC, Facebook has continued their mission to emphasize stories and engagement over traditional advertising and one-way messaging. The combination of Timelines, Reach Generator and Premium Ads as well as an updated Messenger product and access to real-time analytics, has provided brands with a huge opportunity to create rich, adaptive stories and personal connections to their community.

Below is an overview of the updates, ideas from Edelman Digital global leadership and key implications to keep in mind as brands adapt to the new enhancements of…

Friday Five: Five Ways New York Fashion Week Leveraged Social Media

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February 24, 2012

Posted by Edelman Digital

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Last week, fashion aficionados flocked to New York City to partake in Fashion Week 2012 shows and events. While the world of fashion has always been seen as an exclusive and elite circle, the adoption of social media tactics for these events has created a more accessible and interactive environment. Well-known and lesser-known designers have been creatively leveraging their brands in the online space to not only create buzz, but to build a new base of fans outside of the typical luxury consumer.

As consumers gain more access through behind-the-scenes news shared via social me…

Ten (Awesome) Things to Do at SXSW 2012

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February 24, 2012

Posted by Edelman Digital

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*Clipix is an Edelman client.

Friday Five: Five Thoughts on Running a Real-Time Command Center

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February 17, 2012

Posted by Edelman Digital

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Social media “command centers”—dedicated physical spaces for setting up conversation monitoring tools and the teams that operate them— are growing in popularity thanks to the likes of Dell, Gatorade*, and Intel at CES. Most recently, the Raidious Social Media Command Center (SMCC) at Super Bowl XLVI garnered attention as an on-site listening lab, which Edelman visited two days prior to the event. This SMCC was dedicated to capturing online conversation from guests attending the Super Bowl festivities in Indianapolis, essentially functioning as a concierge service provide…

Davos, Youth Unemployment and Microsoft

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February 15, 2012

Posted by Edelman Digital

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This post was originally published on the goodpurpose blog, powered by Edelman.

As social, economic and political unrest around the globe has continued unabated into 2012, Davos had a decidedly downtrodden tone this year. (Or maybe it was just all that snow…the most since ’69!)

One of the top causes for this dismay, in addition to the woes of the Eurozone, questions on the future of capitalism and rising concerns about income disparity, was the topic of youth unemployment and its lasting impact.

There is reason to be worried. The global economic crisis has hit…

The Power of the Mamás Latinas

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February 9, 2012

Posted by Edelman Digital

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The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of twelve essays from some of our consumer marketing leaders around the globe. This is the fourth and final article in a sample series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman Scribd Channel.

The old image of the traditional sweet mama walking around with several children clinging her skirt, always cooking or cleaning something, is no longer a reality for modern Latin moms. Today, mamás Latinas are beco…

Compelling Branded Content is not an Extended TVC

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February 2, 2012

Posted by Edelman Digital

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The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman Scribd Channel.

Now, more than ever before, there are opportunities for brands and organizations to create meaningful relationships directly with their target audience through compelling content. However, there are historical lessons to consider in determining what comprises compelling conte…

Google Search + Your World

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January 13, 2012

Posted by Edelman Digital

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Google has launched a new feature called “Search Plus Your World” – a deep integration of Google Search with the Google+ social network – in an attempt to turn search into a much more social experience. “Search Plus Your World” was announced on Tuesday, January 10, and will continue rolling out to all Google users over the next few days. Below are some important things to know about the new feature.

“Anything that impacts search results this strongly is something brands and organizations need to be paying attention to and experimenti…

Edelman Digital Recruitment at CES 2012

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January 10, 2012

Posted by Edelman Digital

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Many Edelman Digital staff are in Vegas this week for CES including Natasha Avery (@natashaavery), who manages US recruitment for Edelman Digital. Stop and say hi! She’ll be the one with the pink flower in her hair.

You can also meet Natasha at the #CESTweetup on Wednesday, January 11th from 4-7pm at the Hilton. She’ll also be attending @Mashable’s event at the Mirage on Wednesday evening from 8-11pm.

With positions open in cities around the world and updated weekly, make sure to check out Edelman Digital’s Ca…

FDA Talks Social with Off-Label Guidelines

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January 9, 2012

Posted by Edelman Digital

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As 2011 came to a close, the U.S. Food and Drug Administration released draft guidance on responding to unsolicited requests for off-label information, which included guidance on how to respond to requests made online. The draft guidance reiterates past guidance and compels pharmaceutical and medical device companies to adhere to existing federal regulations governing how the companies handle off-label communications. As marketers, we must understand the ramifications of this latest draft guidance, and be clear about what it is and is not addressing. Some key points to be aware…

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