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5 Things You Should be Thinking about for SXSW 2016 (Friday5)

If your brand is considering a presence at SXSW next March, believe it or not, now is the time to start planning.

Here are five things to consider:

1. Think about SXSW early and often

Sure, SXSW is 202 days away. But hotels are already getting sold out and travel is being planned. The point is that now is the time to start thinking about your plan and activation, looking into venues and developing your strategy.

2. There are more places than ever to plug in

5 Ways to Address Social Issues on Social Media (Friday5)

This post was written by Amy Verhey, Anna Kowalcyzk, Kendra Staggs and Laura Armstrong.

As Edelman’s 2014 brandshare™ study revealed, consumers increasingly expect brands to go beyond rational and emotional needs to show their commitment to community, core purpose and mission. Often, this is activated through social marketing, a communications approach aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole.

For the past two years, Edelman SF has been a partner of Taste of the Nation SF*, an event featuring “tastes” …

Friday5: 5 Ways Technology is Helping Reduce Health Disparities

By Alexis Cummings, Christen Smiley and Will Ayers

April is designated as Minority Health Month to raise awareness of the disparity in health conditions between minority and non-minority populations. This year, the FDA’s Office of Minority Health (OMH) is collaborating with the HHS Office of Minority Health to celebrate this year’s theme – “30 Years of Advancing Health Equity, The Heckler Report: A Force for Ending Health Disparities in America.” We took this opportunity to focus on five ways technology is being used to alleviate health disparities.

Friday5: 5 Paid Media Tips

This post originally ran on Edelman.com.

Digital marketing is blurring the lines between owned, earned and paid. While this has limited brands’ ability to leverage the organic reach of content, it has also given brands the impetus to break silos and create multiple, yet specialized touch points with their highly fragmented target audiences.

Marketers are therefore testing tools and technologies to activate the right audience at the right time with the right content. This is where marketers turn to paid media techniques – an excellent way to break through the clutter o…

Friday5: 5 Highlights From SXSW

With another South By Southwest (SXSW) in the books, Edelfolks from Texas share their biggest takeaways, observations and findings after immersing themselves in the nine-day festival. From Meerkat to artificial intelligence, robots and ISIS’ social presence, here are the team’s takeaways.

1. Spike Jones, Managing Director, Southwest – Where did Social Media go?

My biggest takeaway this year is that nobody was saying the words “social media” anymore. Maybe it’s because it’s now such a part of our everyday…

Friday5: 5 Things You Should Know About Brand Engagement On Snapchat

By Caitilin Doherty, Edelman London

Snapchat has risen in popularity with its “disappearing act,” attracting millions of users. While it was not initially designed as a platform brands could easily engage on, newly added features and a $19 billion valuation as reported by Bloomberg raises the question of why more brands aren’t on board.

Snapchat offers brands an opportunity to engage one-on-one with its audience. Not only do users have complete control over who they want to see content from, they also have no idea who else is viewing that Snap. It becomes a more inti…

Friday5: 5 Observations From SXSW

Every March, digital thought leaders, agency folks, musicians, film aficionados and directors gather in Austin for South By Southwest (SXSW), a 9-day conference-festival hybrid described as “the premier destination for discovery.” Among the concerts, film premieres, exclusive parties and other events are new ideas and technologies, especially at SXSW Interactive, which focuses on emerging technology, gaming and digital creativity. Brands also have a presence in Austin through event and concert sponsorships and branded booths and displays. We talked to some Edelfolks in Austi…

Friday5: What was it about SERIAL that was so darn engaging?

“Yeah, I mean, who else did it? They’re running out of suspects.”

If you’re like us, you’re one of the two million people that streamed each episode of Serial. Since it made its debut in October 2014, Serial, the new podcast spinoff of “This American Life” consistently topped the iTunes charts, spawned dozens of discussions – both online and offline – and made a lot of people anxiously excited for more each Thursday morning.

It’s been a month since the podcast ended and momentum around this is still running hot. The subreddit is constantly updated with …

Friday5: The Future of Mobile Messaging is Now

In our smartphone-driven world, mobile messaging apps have risen to prominence among social media networks and have blurred the lines between the two. These platforms, especially the five listed below, should be on every modern marketer’s radar as they become more ingrained in society as a primary form of digital communication.

1. Snapchat

This week, Snapchat released their much anticipated Discover feature, which will let users see highly visual mobile content from media publishers such as ESPN, Comedy Cent…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

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