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Welcome to the Era of Surround Storytelling

Picture this: You wake up. You check your phone. You take it to the bathroom. (Yes, you do.) You see an Instagram of a hat. You like it. Or heart it. (Whatever that little icon means.) You go outside. You see a giant ad on the side of a bus. It’s a picture of a hat. It says, “Next Stop, Your Head.” You turn the corner and you see a truck. What’s it selling? Hats (of course). You follow it on Twitter, where a profile of a hat informs you it’s been “throwing shade since 2013.” LOL, hat truck, LOL. At work, you click on a list of “100 Bald Guys Who Can Still Look …

Thoughts on Mary Meeker’s 2014 Internet Trends Report

Mary Meeker’s annual internet trend publication was published last week. The publication offers key insights based on hard data and research across the web, mobile, TV, social more. Brands can utilize these findings to better inform their marketing efforts, content strategies and ad planning in 2014.

Trend Highlights

Internet user growth has declined, but mobile data continues to grow significantly

Internet user growth has slowed down to below 10 percent
Mobile data traffic continues to accelerate up 81 percent year-over-year thanks to video consumption

Apps ha…

The Right to Be Forgotten in Search, European High Court Ruling

Europe’s highest court ruled on May 13th that when it comes to search engine results, people have the “right to be forgotten”. Essentially, private individuals have the right to request for links to be removed from search results if they point to outdated and/or irrelevant information.

This stems from a Spanish man’s complaint to Spain’s data protection agency that a Google search of his name brought up a link to a newspaper article from 1998 about the repossession of his home to repay debts, which he had long since settled. He claimed this violated his right to pri…

A Day in the Life: Adam, Account Manager, Toronto

This post was originally published on Edelman.com.

Name: Adam Weitner

What is your title/practice? Account manager, Digital

How many people are in your office? There are 125 people in the Toronto office.

What does your job entail? My focus is on social content and community management, but the majority of my time is dedicated to overseeing projects as well as building and maintaining good client relationships.

Which social platform do you use most often? I use Facebook and Twitter equally, though I’m more visually active on Facebook. With Twitter I’m mo…

Friday5: Trends in Big Data

For some, insights from big data are the promise of super-smart nuggets of information ready to guide that one great strategy or one big idea. For others, they’re the same old pony dressed in new clothes and the chance to play with a shiny new toy. However one thinks, big data analytics are here to stay. Here are five thoughts from the Future Foundation’s conference on Big Data and Insight held in London last month.

1. V is for Value

Big data has, by-and-large, been described as data that is high volume (…

A Day In The Life: Romy, Account Executive, Seoul

This post was originally published on Edelman.com.

Name: Romy Shin

What is your title/practice? Account executive, Digital

How many people are in your office? There are roughly 70 people in the Seoul office. The Digital team now consists of 12 people and is still growing!

What does your job entail? I support our team in creating digital content. The Korean market is so small and well connected that everyone knows and follows the same cultural trends. So we make sure our content is always referencing the latest awesome TV show or hottest star of the week!

I …

Contextualizing Stories: Key Takeaways from xPotomac 2014

Context is key to successful storytelling, no matter the industry.

This was a core theme at the recent xPotomac conference – an intimate digital gathering in DC focused on the media technologies most likely to impact businesses and marketing.

It’s clear that our world is changing; wearable technology revenue is expected to hit $19 billion in the next four years; the sensors both on and around us are increasing exponentially, and 42 percent of online adults now use social media.  All of this leads to a treasure trove of actionable data that companies can use to persona…

Friday5: Five Ways to Inspire Action

The world is full of armchair advocates. We all know them. They’re the ones who click “Like” on your Facebook page, sign up for your email list or follow you on Twitter, but never actually do anything substantive after taking that initial action. When executing national advocacy campaigns, they’re the bane of any grassroots organizer’s existence – but they don’t have to be.

Getting these advocates mobilized is no easy task, but at Edelman we know a thing or two about converting that lazy advocate into a powerful voice for the client. Based on our experience, her…

Friday5: Is Your Competitor Using Paid?

It’s well-known that social media for brands—especially on Facebook—is now a pay-to-play platform. Only a small percentage of fans on Facebook will see a brand’s great content without paid support. Therefore, benchmarking your brand’s content performance against a competitor without understanding the impact of paid support can lead to a misguided Facebook strategy. Below are a few evaluations you can use to better understand if a competitor is using paid media, using Facebook as our primary example.

1. What is the Gap in Performance Between Top Posts vs. Average…

Friday5: A Play-By-Play Guide for Real-Time Content Creation

Edelman Digital played a large role in activating real-time social content during America’s Big Football Game this past weekend. From war rooms to real-time monitoring and reporting, we had a hand in key brands’ social conversations.

Joining the “social media bowl” was both challenging and rewarding, but most importantly, it made sense for our clients’ brands. Remember that not every brand should be present and active for every big cultural event – instead, brands must evaluate whether they have the right and the dedicated resources to play in the realm of real-tim…

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