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Friday5: Hispanic Heritage Month: The Digital Trailblazers

September 15 through October 15 was Hispanic Heritage Month in the U.S. This is the final article in the Friday5’s Hispanic Heritage Month series. Find all the articles diving into the Hispanic community’s digital trends at EdelmanDigital.com.

U.S. Hispanics are ahead of the curve when it comes to digital media. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. The U.S. Hispanic community is a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.

With a population …

Friday5: 2014 Hispanic Heritage Month: The Hispanic Mobile Community

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next two weeks the Friday5 will focus on the digital trends regarding this influential and growing audience.

Hispanic consumers are not only the fastest growing demographic in the U.S., they are also leading growth in the ownership of mobile devices. According to Nielsen’s recent Digital Consumer Report, 72 percent of U.S. Hispanics own smartphones. According to BIA/Kelsey’s Consumer Commerce Monitor study, Hispanic consumers also spend more time using mobile devices and are more likely to …

Friday5: 2014 Hispanic Heritage Month: Latinos and Social Media

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next three weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos make up 80 percent of active users on social media, surpassing the non-Hispanics by 10 percent, according to a Pew Research Center’s Internet Project. In order to connect with this burgeoning community, it is extremely important to be culturally relevant and consistent. The bottom line is that they need to know that brands understand and value them to drive engagement and sales.

Friday5 – 2014 Hispanic Heritage Month: A Hyper-Engaged Community

September 15 to October 15 is Hispanic Heritage Month in the U.S. During the next four weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos have a remarkable presence in the U.S. – they are the largest minority in the country with more than 54 million Hispanics (16.7 percent of total population) as of 2013. This is just the tip of the iceberg – Latinos have a purchasing power estimated to reach $1.5 trillion by 2015, while Latino consumers are approximately 10 years younger than the average consumer. Latino digital prese…

Friday5: 2014 Digital Trends Updates

Back in January we reported on five digital trends to look for in 2014 as we dived into the year. Now, the summer of 2014 is coming to an end and we’re moving into the second half of the year. Let’s take a look back at our predictions and see how they’ve evolved since January:

1. Visually Speaking

Visual fluency has been speaking loudly. We mentioned that visuals over words will be a must for brands’ content strategies in the coming year in order to better connect with their fans, and we definitely sa…

Friday5: Takeaways from #AdweekChat

If only we could know the future direction of social media with certainty. Unfortunately, it’s impossible to know for sure, which was why Adweek brought together a panel of guest experts, as well as hundreds of social media professionals, for its first #AdweekChat this past Wednesday. Our own David Armano joined as a guest expert to discuss the topic: “How are social networks evolving?” We asked David about his takeaways in this week’s Friday5:

1. Did any major themes surface throughout the chat?

One overarching theme that bubbled up was the idea tha…

Welcome to the Era of Surround Storytelling

Picture this: You wake up. You check your phone. You take it to the bathroom. (Yes, you do.) You see an Instagram of a hat. You like it. Or heart it. (Whatever that little icon means.) You go outside. You see a giant ad on the side of a bus. It’s a picture of a hat. It says, “Next Stop, Your Head.” You turn the corner and you see a truck. What’s it selling? Hats (of course). You follow it on Twitter, where a profile of a hat informs you it’s been “throwing shade since 2013.” LOL, hat truck, LOL. At work, you click on a list of “100 Bald Guys Who Can Still Look …

Thoughts on Mary Meeker’s 2014 Internet Trends Report

Mary Meeker’s annual internet trend publication was published last week. The publication offers key insights based on hard data and research across the web, mobile, TV, social more. Brands can utilize these findings to better inform their marketing efforts, content strategies and ad planning in 2014.

Trend Highlights

Internet user growth has declined, but mobile data continues to grow significantly

Internet user growth has slowed down to below 10 percent
Mobile data traffic continues to accelerate up 81 percent year-over-year thanks to video consumption

Apps ha…

The Right to Be Forgotten in Search, European High Court Ruling

Europe’s highest court ruled on May 13th that when it comes to search engine results, people have the “right to be forgotten”. Essentially, private individuals have the right to request for links to be removed from search results if they point to outdated and/or irrelevant information.

This stems from a Spanish man’s complaint to Spain’s data protection agency that a Google search of his name brought up a link to a newspaper article from 1998 about the repossession of his home to repay debts, which he had long since settled. He claimed this violated his right to pri…

A Day in the Life: Adam, Account Manager, Toronto

This post was originally published on Edelman.com.

Name: Adam Weitner

What is your title/practice? Account manager, Digital

How many people are in your office? There are 125 people in the Toronto office.

What does your job entail? My focus is on social content and community management, but the majority of my time is dedicated to overseeing projects as well as building and maintaining good client relationships.

Which social platform do you use most often? I use Facebook and Twitter equally, though I’m more visually active on Facebook. With Twitter I’m mo…

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