This post was collaboratively published by Katey McGarr (Chicago) and Matthew Cannington (New York).
Having recently returned from attending this year’s Content Marketing World, our brains are filled with ideas on how to make our content work harder for clients. In addition to networking with potential clients and vendors from all over the world, we were able to spend time speaking with other content nerds about which influencer network gets the best bang for your buck, the various ways to measure content marketing, how to find the most compelling story for our brands, and …
This post was collaboratively published by Reynaldo Delgado (Miami), Andre Iturbe (Los Angeles) and Melissa Quiñones (New York).
September 15 to October 15 is Hispanic Heritage Month in the U.S. This week’s Friday5 focuses on Hispanic millennials and their influence on the American experience.
Hispanic millennials comprise a hyper-engaged segment of the U.S. population that is rapidly growing, driving change and diversifying several pillars of American life as we know it. These ambitious individuals should not be overlooked – they are 22.7 million strong and represent…
If your brand is considering a presence at SXSW next March, believe it or not, now is the time to start planning.
Here are five things to consider:
1. Think about SXSW early and often
Sure, SXSW is 202 days away. But hotels are already getting sold out and travel is being planned. The point is that now is the time to start thinking about your plan and activation, looking into venues and developing your strategy.
2. There are more places than ever to plug in
By Alexis Cummings, Christen Smiley and Will Ayers
April is designated as Minority Health Month to raise awareness of the disparity in health conditions between minority and non-minority populations. This year, the FDA’s Office of Minority Health (OMH) is collaborating with the HHS Office of Minority Health to celebrate this year’s theme – “30 Years of Advancing Health Equity, The Heckler Report: A Force for Ending Health Disparities in America.” We took this opportunity to focus on five ways technology is being used to alleviate health disparities.
With another South By Southwest (SXSW) in the books, Edelfolks from Texas share their biggest takeaways, observations and findings after immersing themselves in the nine-day festival. From Meerkat to artificial intelligence, robots and ISIS’ social presence, here are the team’s takeaways.
1. Spike Jones, Managing Director, Southwest – Where did Social Media go?
My biggest takeaway this year is that nobody was saying the words “social media” anymore. Maybe it’s because it’s now such a part of our everyday…
By Caitilin Doherty, Edelman London
Snapchat has risen in popularity with its “disappearing act,” attracting millions of users. While it was not initially designed as a platform brands could easily engage on, newly added features and a $19 billion valuation as reported by Bloomberg raises the question of why more brands aren’t on board.
Snapchat offers brands an opportunity to engage one-on-one with its audience. Not only do users have complete control over who they want to see content from, they also have no idea who else is viewing that Snap. It becomes a more inti…
Every March, digital thought leaders, agency folks, musicians, film aficionados and directors gather in Austin for South By Southwest (SXSW), a 9-day conference-festival hybrid described as “the premier destination for discovery.” Among the concerts, film premieres, exclusive parties and other events are new ideas and technologies, especially at SXSW Interactive, which focuses on emerging technology, gaming and digital creativity. Brands also have a presence in Austin through event and concert sponsorships and branded booths and displays. We talked to some Edelfolks in Austi…
“Yeah, I mean, who else did it? They’re running out of suspects.”
If you’re like us, you’re one of the two million people that streamed each episode of Serial. Since it made its debut in October 2014, Serial, the new podcast spinoff of “This American Life” consistently topped the iTunes charts, spawned dozens of discussions – both online and offline – and made a lot of people anxiously excited for more each Thursday morning.
It’s been a month since the podcast ended and momentum around this is still running hot. The subreddit is constantly updated with …