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Friday5: 5 Highlights From SXSW

With another South By Southwest (SXSW) in the books, Edelfolks from Texas share their biggest takeaways, observations and findings after immersing themselves in the nine-day festival. From Meerkat to artificial intelligence, robots and ISIS’ social presence, here are the team’s takeaways.

1. Spike Jones, Managing Director, Southwest – Where did Social Media go?

My biggest takeaway this year is that nobody was saying the words “social media” anymore. Maybe it’s because it’s now such a part of our everyday…

Friday5: 5 Things You Should Know About Brand Engagement On Snapchat

By Caitilin Doherty, Edelman London

Snapchat has risen in popularity with its “disappearing act,” attracting millions of users. While it was not initially designed as a platform brands could easily engage on, newly added features and a $19 billion valuation as reported by Bloomberg raises the question of why more brands aren’t on board.

Snapchat offers brands an opportunity to engage one-on-one with its audience. Not only do users have complete control over who they want to see content from, they also have no idea who else is viewing that Snap. It becomes a more inti…

Friday5: 5 Observations From SXSW

Every March, digital thought leaders, agency folks, musicians, film aficionados and directors gather in Austin for South By Southwest (SXSW), a 9-day conference-festival hybrid described as “the premier destination for discovery.” Among the concerts, film premieres, exclusive parties and other events are new ideas and technologies, especially at SXSW Interactive, which focuses on emerging technology, gaming and digital creativity. Brands also have a presence in Austin through event and concert sponsorships and branded booths and displays. We talked to some Edelfolks in Austi…

Friday5: What was it about SERIAL that was so darn engaging?

“Yeah, I mean, who else did it? They’re running out of suspects.”

If you’re like us, you’re one of the two million people that streamed each episode of Serial. Since it made its debut in October 2014, Serial, the new podcast spinoff of “This American Life” consistently topped the iTunes charts, spawned dozens of discussions – both online and offline – and made a lot of people anxiously excited for more each Thursday morning.

It’s been a month since the podcast ended and momentum around this is still running hot. The subreddit is constantly updated with …

Friday5: The Future of Mobile Messaging is Now

In our smartphone-driven world, mobile messaging apps have risen to prominence among social media networks and have blurred the lines between the two. These platforms, especially the five listed below, should be on every modern marketer’s radar as they become more ingrained in society as a primary form of digital communication.

1. Snapchat

This week, Snapchat released their much anticipated Discover feature, which will let users see highly visual mobile content from media publishers such as ESPN, Comedy Cent…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

Friday5: Five Phases of Filmmaking

From short films and branded documentaries to Vines and tabletop photography, production teams specialize in bringing big creative ideas to life.  We are made up of filmmakers, producers, animators and creative directors from all walks of the industry—from comedy writers to comic book illustrators to live show producers – and work in constant collaboration to produce video content.

When it comes to making videos, we get all sorts of questions, so we’re here to lay it all out and take you through the Five Phases of Filmmaking.

Friday5: Communicate A Cybersecurity Breach Online

In a year filled with constant reminders of significant cyber-attacks, cybersecurity is quickly becoming a principal risk for organizations across all industries, sectors and geographies. In 2014, cybersecurity breaches have increased by 48 percent, showing the growing risk around potential attacks.

One of the side effects of the increase in attention is that many organizations are moving beyond categorizing cyber-related risks as solely the responsibility of IT or security teams. CEOs, boards and communications teams are demanding greater levels of preparedness, training, re…

Friday5: Hispanic Heritage Month: The Digital Trailblazers

September 15 through October 15 was Hispanic Heritage Month in the U.S. This is the final article in the Friday5’s Hispanic Heritage Month series. Find all the articles diving into the Hispanic community’s digital trends at EdelmanDigital.com.

U.S. Hispanics are ahead of the curve when it comes to digital media. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. The U.S. Hispanic community is a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.

With a population …

Friday5: 2014 Hispanic Heritage Month: The Hispanic Mobile Community

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next two weeks the Friday5 will focus on the digital trends regarding this influential and growing audience.

Hispanic consumers are not only the fastest growing demographic in the U.S., they are also leading growth in the ownership of mobile devices. According to Nielsen’s recent Digital Consumer Report, 72 percent of U.S. Hispanics own smartphones. According to BIA/Kelsey’s Consumer Commerce Monitor study, Hispanic consumers also spend more time using mobile devices and are more likely to …

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