The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of twelve essays from some of our consumer marketing leaders around the globe. This is the fourth and final article in a sample series of essays from the compilation. To read more essays from the 12on12 series, visit the
The Power of the Mamás Latinas
February 9, 2012
Compelling Branded Content is not an Extended TVC
February 2, 2012
The following post is an excerpt from Edelman Consumer Marketing’s 12on12, a compilation of essays from some of our consumer marketing leaders around the globe. This is the third in a series of essays from the compilation. To read more essays from the 12on12 series, visit the Edelman…
Google Search + Your World
January 13, 2012
Google has launched a new feature called “Search Plus Your World” – a deep integration of Google Search with the Google+ social network – in an attempt to turn search into a much more social experience. “Search Plus Your World” was announced on Tuesday, January 10, and will continue rolling out to all Google users over the next few days. Below are some important things to know about the new feature.
“Anything that impacts search results this strongly is something brands and organizations need to be paying attention to and experimenting…
Edelman Digital Recruitment at CES 2012
January 10, 2012
Many Edelman Digital staff are in Vegas this week for CES including Natasha Avery (@natashaavery), who manages US recruitment for Edelman Digital. Stop and say hi! She’ll be the one with the pink flower in her hair.
You can also meet Natasha at the #CESTweetup…
FDA Talks Social with Off-Label Guidelines
January 9, 2012
As 2011 came to a close, the U.S. Food and Drug Administration released draft guidance on responding to unsolicited requests for off-label information, which included guidance on how to respond to requests made online. The draft guidance reiterates past guidance and compels pharmaceutical and medical device companies to adhere to existing federal regulations…
New Twitter Flies into Focus
December 12, 2011
Last week, Twitter announced a significant interface redesign. The redesign aims to help users connect further with their followers by providing more interaction activity and encourages users to discover news and similar users. In addition to making the platform more user-friendly, Twitter has introduced an enhanced profile layout that mirrors Facebook-style brand pages. Twitter will be rolling out this redesign over the next few months, but it is currently available on the recently updated versions of mobile.twitter.com, iOS and Android systems. Additionally, TweetDeck (which was…
Friday Five: A Recipe for Engaging Food Policy Influencers
December 3, 2011
When consumers look for the latest in food policy news, information on how to decipher nutritional labels and food packaging, or details on a food recall, they turn to the Internet. With growing concerns about “healthwashing,” (like greenwashing, but for health and nutrition) consumers are more likely to search for information or look to their peers and trusted experts, rather than simply visiting a company’s website for education. For food brands to reach online audiences, consider the sources consumers trust most – bloggers who have established expertise in health and…
A Look Ahead to Trust 2012
November 22, 2011
Originally posted on Edelman Editions.
As the 2012 launch of the Edelman Trust Barometer draws near, we are delighted to present a series of thought pieces from industry leaders.
This week Jim Godfrey, Vice President, Public Affairs EMEA, Starbucks*, discusses the importance of Trust for business.
Watch the video interview here:
The 2012 Edelman Trust Barometer will be launched in London on January…
Technology, Data and Fire: Three Video Perspectives on Social Business
November 21, 2011
Originally posted on genConnect.
A few of our Edelman employees were recent guests at this year’s Blog World conference. Check out wrap-up videos from the event below featuring Michael Brito, Chuck Hemann, and David Armano.
Michael Brito: ‘Technology doesn’t really matter’
Making Business Decisions Through Data
November 16, 2011
What’s the next big thing after “listening”? It has something to do with data—but more importantly the decisions a business makes after sifting through the data and understanding what impact it can have. The social-digital sphere as it turns out is full of data. Some of it is conversational data, some of it is search related, but all of it leaves a digital trail of clues for us to follow, only it’s up to us to decipher those clues. (hint, Facebook loves your data.)
As social media has made its way into almost every communications program, we have also seen the need…
