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Friday5: What was it about SERIAL that was so darn engaging?

“Yeah, I mean, who else did it? They’re running out of suspects.”

If you’re like us, you’re one of the two million people that streamed each episode of Serial. Since it made its debut in October 2014, Serial, the new podcast spinoff of “This American Life” consistently topped the iTunes charts, spawned dozens of discussions – both online and offline – and made a lot of people anxiously excited for more each Thursday morning.

It’s been a month since the podcast ended and momentum around this is still running hot. The subreddit is constantly updated with …

Friday5: The Future of Mobile Messaging is Now

In our smartphone-driven world, mobile messaging apps have risen to prominence among social media networks and have blurred the lines between the two. These platforms, especially the five listed below, should be on every modern marketer’s radar as they become more ingrained in society as a primary form of digital communication.

1. Snapchat

This week, Snapchat released their much anticipated Discover feature, which will let users see highly visual mobile content from media publishers such as ESPN, Comedy Cent…

Friday5: Digital Predictions for 2015

It’s the start of the new year, and with it comes the yearly predictions of what’s going to be big and noteworthy in the next year. We spoke with five people throughout the network to see what they’re most excited about in the digital and tech spaces in 2015:

1. Aniz Ruda, VP, Insights & Intelligence, Chicago

With CES 2015 wrapping up, it’s hard to avoid the influx of wearable devices that are starting to become accessible in the market. As these technologies become increasingly popular, Aniz wond…

Friday5: Five Phases of Filmmaking

From short films and branded documentaries to Vines and tabletop photography, production teams specialize in bringing big creative ideas to life.  We are made up of filmmakers, producers, animators and creative directors from all walks of the industry—from comedy writers to comic book illustrators to live show producers – and work in constant collaboration to produce video content.

When it comes to making videos, we get all sorts of questions, so we’re here to lay it all out and take you through the Five Phases of Filmmaking.

Friday5: Communicate A Cybersecurity Breach Online

In a year filled with constant reminders of significant cyber-attacks, cybersecurity is quickly becoming a principal risk for organizations across all industries, sectors and geographies. In 2014, cybersecurity breaches have increased by 48 percent, showing the growing risk around potential attacks.

One of the side effects of the increase in attention is that many organizations are moving beyond categorizing cyber-related risks as solely the responsibility of IT or security teams. CEOs, boards and communications teams are demanding greater levels of preparedness, training, re…

Friday5: Hispanic Heritage Month: The Digital Trailblazers

September 15 through October 15 was Hispanic Heritage Month in the U.S. This is the final article in the Friday5’s Hispanic Heritage Month series. Find all the articles diving into the Hispanic community’s digital trends at EdelmanDigital.com.

U.S. Hispanics are ahead of the curve when it comes to digital media. They lead in adoption of new devices. They are power users of mobile and over-index in video consumption. The U.S. Hispanic community is a vastly underserved market, and the opportunities to reach them through digital remain largely untapped.

With a population …

Friday5: 2014 Hispanic Heritage Month: The Hispanic Mobile Community

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next two weeks the Friday5 will focus on the digital trends regarding this influential and growing audience.

Hispanic consumers are not only the fastest growing demographic in the U.S., they are also leading growth in the ownership of mobile devices. According to Nielsen’s recent Digital Consumer Report, 72 percent of U.S. Hispanics own smartphones. According to BIA/Kelsey’s Consumer Commerce Monitor study, Hispanic consumers also spend more time using mobile devices and are more likely to …

Friday5: 2014 Hispanic Heritage Month: Latinos and Social Media

September 15 through October 15 is Hispanic Heritage Month in the U.S. During the next three weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos make up 80 percent of active users on social media, surpassing the non-Hispanics by 10 percent, according to a Pew Research Center’s Internet Project. In order to connect with this burgeoning community, it is extremely important to be culturally relevant and consistent. The bottom line is that they need to know that brands understand and value them to drive engagement and sales.

Friday5 – 2014 Hispanic Heritage Month: A Hyper-Engaged Community

September 15 to October 15 is Hispanic Heritage Month in the U.S. During the next four weeks the Friday5 will focus on the digital trends around this influential and growing audience.

Latinos have a remarkable presence in the U.S. – they are the largest minority in the country with more than 54 million Hispanics (16.7 percent of total population) as of 2013. This is just the tip of the iceberg – Latinos have a purchasing power estimated to reach $1.5 trillion by 2015, while Latino consumers are approximately 10 years younger than the average consumer. Latino digital prese…

Friday5: 2014 Digital Trends Updates

Back in January we reported on five digital trends to look for in 2014 as we dived into the year. Now, the summer of 2014 is coming to an end and we’re moving into the second half of the year. Let’s take a look back at our predictions and see how they’ve evolved since January:

1. Visually Speaking

Visual fluency has been speaking loudly. We mentioned that visuals over words will be a must for brands’ content strategies in the coming year in order to better connect with their fans, and we definitely sa…

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