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A Day in the Life: Kyle, SAE, Measurement & Analytics

toronto
May 13, 2013
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Posted by Edelman Digital

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This post was originally published on edelman.com.

Name: Kyle Brown

What is your title/practice? Senior Account Executive – Measurement & Analytics

How many people are in your office? Around 120 in the Toronto office

In 140 characters, what does your job entail? I evaluate how content contributes to community engagement, how paid content promotion on Facebook/Twitter amplifies these efforts, and how social audiences build awareness/drive results for broader campaigns.

How do you commute to work in the morning? Streetcar -> Subway -> Walk thr…

A Day in the Life: Andrew, Senior Digital Account Manager, Toronto

toronto
May 6, 2013
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Posted by Edelman Digital

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This post was originally published on Edelman.com.

Name: Andrew F. Stewart            

What is your title? Senior digital account manager, Consumer Marketing, Toronto

How many people are in your office? Approximately 150

In 140 characters, what does your job entail? I create and execute engaging digital and social programs for consumer packaged goods and online clients with help from an awesome national team.

What might you find yourself doing around 10 a.m. on a regular work day? Reviewing community management reports from the day before and drinkin…

Cricket Wardein Named U.S. Practice Head for Edelman Digital

edelman
April 10, 2013
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Posted by Edelman Digital

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NEW YORK — Edelman has named Cricket Wardein as its first-ever head of US digital, in response to the practice’s growing significance to the firm’s overall revenues.

Currently, as managing director of Edelman’s $22 million West Coast digital practice, Wardein oversees about 150 people and has grown the regional practice threefold since joining in 2009. In taking the reins of the entire US digital practice, Wardein will now manage more than 450 employees and $90 million in digital revenue, reporting into global digital head Kevin King and US president and CEO Mark Hass.
…

What the New SEC Rule on Disclosure in Social Media Means for IR

sec
April 8, 2013
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Posted by Edelman Digital

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What does the SEC’s newly released opinion on social media and disclosure mean for investor relations professionals? Edelman’s Jeff Zilka, Rich Myers, and Phil Gomes provide an analysis over at Edelman.com.

From the article:
On April 2, 2013 (a date perhaps chosen to avoid a misunderstanding), the SEC issued clarification about social media’s role in disclosure. This was in response to a controversial Facebook post by Netflix CEO Reed Hastings, who posted the achievement of a business milestone on Facebook. This sparked renewed debate about the topic of what constitute…

A Day in the Life: Devin, Account Executive, Shanghai

shanghai
March 27, 2013
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Posted by Edelman Digital

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This post was originally published on Edelman.com.

Name: Devin Du 杜宇轩

What is your title/practice? Account Executive, Digital, Shanghai

How many people are in your office? Close to 100 people

In 140 characters, what does your job entail? More brands are putting greater effort into building relationships with consumers across all touch points, and social media is definitely one of the most essential ways to do so. Forming these relationships on social media is a large part of my job.

How do you commute to work in the morning? BMW (Bus+Metro+Walk)

Wha…

Content Strategy Round-up: Understanding Facebook Virality

Knowledge-Sharing
March 25, 2013
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Posted by Edelman Digital

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Those who dwell in the content space hear this question many times: “What IS content strategy?”

(They also hear “Oreo! Oreo! Oreo!” a lot, too, but that’s a discussion for another day.)

Content is as old as time. To talk about “content” is to refer to the ways by which people choose to tell their stories. So, at its essence, a content strategy is how to make certain stories are heard and amplified. A good content strategy enables content teams to manage messages effectively, meet business objectives, build consumer trust, provide something of use to the audience and assess…

A Day in the Life: Michael, Senior Account Executive, San Francisco

73471268_273ae2aa86
March 21, 2013
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Posted by Edelman Digital

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Name: Michael Ni

What is your title/practice? Senior Account Executive, Edelman Digital, San Francisco

How many people are in your office? 113

In 140 characters, what does your job entail? Business-to-business digital strategy, social business, content creation and community management.
How do you commute to work in the morning? Luckily, San Francisco has a decent public transportation system but I’m sure some of my colleagues would beg to differ. Every day, I hop on the N Judah line in the Sunset District, where San Francisco’s Golden Gate Park meets the Pa…

Facebook News Feed Redesign

eraser
March 11, 2013
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Posted by Edelman Digital

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Last week, Facebook announced a shift in their News Feed layout and design that will impact how users consume and interact with stories. Moving forward we’ll see more robust content displays, additional opportunities to discover content, and a consistent user experience across mobile, tablet and web. These changes emphasize deeper connections and tailored content recommendations, and provide context around how content is being shared within communities.

News Feed Changes

1. A Richer, Simpler News Feed

The revamped News Feed will show richer and more visual stories wit…

Friday Five: Elements for Real-Time Engagement

War room
March 8, 2013
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Posted by Edelman Digital

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Whether it was the Super Bowl, the Oscars, a trending topic or situational response, real-time engagement efforts are at an all-time high for brands right now. While it’s difficult to predict the unpredictable or prepare for the unknown, there are many strategies that brand teams can put in place in order to best adapt to the changes of social media.

These five considerations will help organize a brand for real-time engagement.

1. Compatibility Between the Opportunity & Brand Objectives – Lauren Ross

Evaluate the event or trend in the context of your bran…

Edelman Austin’s Guide to SXSW 2013

austin
March 7, 2013
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Posted by Edelman Digital

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As the crowds descend on SXSW during the next few days, the Austin office compiled their list of staff picks for restaurants and libations near downtown. From SXSW standbys like Guero’s and The Dogwood, to new favorites like Swift’s Attic and the Rattle Inn, the Austin team has it covered. Want more recommendations and insights from the ground of SXSW? Tweet the team at @EdelmanSW.

 

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