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Capitol Tweets: Overview of Social Media in the 2012 Campaigns

NOTE: This is the first part of a special Capitol Tweets post-election series.

One month ago today, an estimated 126 million Americans cast their votes in the 2012 election. Social media took center stage throughout the campaign as a location for important candidate announcements, real-time advertising battles and direct communication with voters. Both presidential candidates invested heavily in digital, following in the footsteps of the 2008 Obama campaign, which mobilized the Democratic base through innovative use of the Internet and social channels.

This time around, s…

Friday Five: How Members of Congress Use Twitter

Conversations on Twitter are now a crucial part of the public square. This week, Edelman’s D.C. office released a study on the Twitter habits of U.S. Members of Congress. Capitol Tweets: Yeas and Nays of the Congressional Twitterverse selected five metrics for Twitter success – Engagement, Mentions, Amplification, Follower Growth, and TweetLevel Influence – and looked at the behaviors that influenced those metrics across key demographics.

This week’s Friday Five includes five insights revealed by the Capitol Tweets study.

Tweeting Across the Aisle

Be…

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